Manager, Media Performance


Toronto, ON

Industry: Professional, Scientific & Technical Services


5 - 7 years

Posted 57 days ago

This job is no longer available.

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

The Role:

Reporting to the Sr. Manager, Media Management & Performance (MM&P), the Manager, MM&P will play a leading role in crafting a performance narrative guided by a breadth of performance reports from both internal teams & external agency partners. The successful candidate will play a leading role in improving the connections between Brand/Marketing budget and business outcomes. The Manager, MM&P will influence cross-functional teams to report on and speak about consistent KPIs, thereby unlocking improved decision-making and agility. They will also lead the development of quarterly learning agendas to help solve business problems and influence ongoing media strategy across Rogers lines of business.

This position will be located in Toronto, Ontario, Canada.

What you will be doing:

  • Influence cross-functional teams to align on consistent media KPIs that ultimately tie to desired business outcomes
  • Lead a monthly cross-functional Rogers Wireless performance meeting, acting as a catalyst for continuous optimization of Brand/Marketing/Channel support plans by interpreting a breadth of performance reports from internal/external teams and making recommendations to drive more efficient business outcomes
  • Guide the media performance narrative in partnership with the Brand Management team in a weekly Rogers Wireless performance meeting with our media agency
  • Lead the development of a quarterly learning agenda designed to solve new/existing business problems and influence ongoing media strategy across Rogers lines of business with findings
  • Collaborate with cross-functional teams & leverage both internal/external expertise to project manage the development of a technical foundation to support always-on, customer journey advertising
  • Work in partnership with agencies to develop content for quarterly ad platform performance reviews
  • Support the change management process amongst internal teams to support the shift to a new agency model & approach to conversion advertising

What you bring:

  • 6-8 years of media planning & digital performance experience
  • Ability to understand and analyze media / marketing data and use it to tell stories
  • A passion for crafting and identifying actionable insights from data-heavy reports and using these insights to drive decisions
  • A proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners
  • A comfort with ambiguity
  • Strong problem-solving skills
  • Strong influencer (up, down & sideways), skillful collaborator and leader among peers
  • A self-starter with a strong drive to improve the way that decisions are made in a fast-paced industry and matrixed team environment
  • Foundational understanding of digital tracking / analytics platforms (DCM, Google Analytics, Omniture, etc.)
  • Degree in Business Administration, Marketing, or a related field
  • Telecommunications experience is an asset

Schedule: Full timeShift: No SelectionLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (012), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 146909 Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

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