Manager, Marketing - WHBM

Chicos   •  

Fort Myers, FL

Industry: Retail & Consumer Goods


5 - 7 years

Posted 92 days ago

This job is no longer available.


The Manager, Marketing, in collaboration with Marketing leadership, is responsible for designing and implementing the Marketing strategies and plans for the brand.
This position develops and executes the marketing promotional strategies, events and calendar ensuring key business objectives are achieved. This person will manage the brand's loyalty, new engagement and retention program.
This role is highly collaborative and cross-functional, with dependencies on other members of the marketing team, as well as merchandising, design, data analytics and customer service. This position will have Store and Outlet marketing responsibilities


  • In partnership with Marketing leadership, develops short term and long term Marketing strategies
  • Create, optimize, and evolve strategies to retain and grow Customers
  • Partner with Customer Research department and deliver insights to help develop marketing strategies
  • Researches and compares current industry strategies and trends to identify opportunities to provide the brand with competitive positioning
  • Partner with Marketing Analytics team to analyze strategy effectiveness and share the insights and analysis with business partners
  • Build collaborative working relationships with Brand Management, including Marketing, Store Operations, Customer Service, AIMS, Consumer Insights and DCOM to facilitate support of marketing strategies
  • Manages and optimizes the loyalty and retention plan for the brand ensuring financial objectives are achieved
  • Works closely with Financial partners to ensure spend is within monthly and annual budget
  • Support new marketing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience
  • Collaborate with Marketing Leadership and Cross-Function Brand teams, develop a Marketing plan to continually optimize and enhance the Brand's promotional programs
  • Manages the marketing calendar and projects to ensure projects aligns with the brand's business objectives
  • Provide input on annual and seasonal merchandise strategies; assess strategies and articulate the consumer benefits they provide
  • Function as the customer filter for marketing communications
  • Working with the Creative Partners to establish tone and messaging that communicates the desired message
  • Create and manage monthly omni briefs to support marketing strategies
  • Support promotional testing across all customer touch points to continuously improve customer growth, retention and lifetime value
  • Create hindsight materials to inform cross functional teams during seasonal planning



  • Bachelor's Degree in Business, Marketing or related field. MBA preferred
  • 5-7 years' related marketing experience with high service brands
  • Demonstrated ability to interpret customer data and research into insights that lead to business actions
  • Strong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projects
  • Excellent organizational skills with attention to detail and accuracy of data
  • Excellent communication skills, verbal, and written, ability to make complex analytics and business challenges into simple stories