Manager, Marketing Strategy in New York, NY

$100K - $150K(Ladders Estimates)

NBC Universal   •  

New York, NY 10001

Industry: Media

  •  

5 - 7 years

Posted 53 days ago

Responsibilities

NBC News & MSNBC is looking for a talented Marketing Strategist, with Brand Planning and strong Digital Strategy skills, to work closely with research and marketing brand leaders to develop and execute 360 degree marketing strategies; ensuring NBC News and MSNBC are influential news destinations, across broadcast, cable, and digital platforms.


Responsibilities:

  • Collaborate with research and analytics teams to develop competitive consumer marketing strategies that align with brand values.
  • Uncover rich consumer, cultural and competitive insights and translate them into fresh, marketing communication strategies.
  • Understand market dynamics, cross-platform competition and emerging products and distill them as appropriate into consumption and acquisition marketing strategies
  • Assist in the development and execution of the digital strategy for all News and MSNBC marketing initiatives

Integrate qualitative and quantitative research to build and evolve consumer profiles in order to precisely capture consumer lifestyle, mindsets, behaviors and insights.

Qualifications/Requirements

Qualifications:

• 5+ years' experience in Strategic Planning, Communication Strategy, Marketing or Marketing Analytics

• Well-versed in multiple channels including digital, social and mobile

• An understanding of analytics and leveraging data, online behavioral data, social data and 3rd party data partnerships to build strategically targeted messages

• An ability to simplify and clarify complex concepts

• Experience with leading and directing vendor/agency relationships and defining their scope of work, deliverables, budget, and timelines

• Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior

Desired Characteristics

Eligibility Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered

• Must be willing to work in NYC

• Must be willing to submit to a background investigation

• Must have unrestricted work authorization to work in the United States.

Valid Through: 2019-10-18