Manager, Marketing Specialist

  •  

Hartford, CT

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 43 days ago

Company Information
Solid reputation, passionate people and endless opportunities. That’s Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers – and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

Job Summary
Under general supervision the Marketing Manager works with marketing and business partners to identify marketing program strategies and develops and executes moderately complex integrated marketing campaigns aligned with specific business unit needs.

The Marketing Manager is responsible for campaign development, ongoing data management and operational support of direct marketing platforms and accountable for content development based on key marketing strategy messaging.

This position does not manage others.

General Supervision: Incumbent independently performs a variety of duties, including potentially complex duties within established policy guidelines; responsible for a defined set of assignments; is expected to set priorities and meet specific goals and objectives of the function or unit.

Primary Job Duties & Responsibilities
Campaign Execution/ Mgmt.: Partners with marketing partner(s) and assigned business partners to create and execute moderately complex marketing campaigns, in support of marketing strategies aligned to specific business unit needs. Campaign objectives focus primarily on improving customer retention and lifetime premium.

Responsible for content development; writes, edits and shepherds material through the review/approval process.

Executes traditional marketing tactics such as direct mail, email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing such as video, social and web, for moderately complex campaigns.

Partner with more senior marketing partners to monitor and analyze the effectiveness of less complex campaigns and recommends adjustments to tactics as appropriate. Demonstrates how each marketing campaign ties back to marketing and business strategies for each campaign.

Manages vendor relationships for marketing platforms.

Reviews and analyzes research on business and consumer insights and provides input to business leaders on potential impact on the marketing campaigns. Responsible for ongoing maintenance/refresh of campaign content and tactics on moderately complex campaigns.

Supports agency and industry events by executing marketing components and contributing to key message development. May provide project management leadership. Has general knowledge of established processes, approvals and best practices.

Collaboration: Works closely with marketing and business partners to understand business priorities and objectives. Works collaboratively with Analtyics to identify optimal target audinces, implement marketing best practices and meausre program ROI and effectiveness. May partner with functional business partners ( Product, Distribution and Marketing) in implementing new marketing approaches. Consults on marketing related requests, tasks and activities and makes recommendations based on the business objectives. May collaborate with Enterprise partners on brainstorming owned, earned and paid tactics associated with all initiatives. Consults with the field staff regarding the effective use of the campaign material/tactics to enable the sales process.

Project Management: Acts as Project Manager and may take the lead on small to mid-sized projects and campaigns. Accountable for follow up and follow through of all facets of integrated marketing campaign tactics.

Leadership: Stays attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences Partners with Enterprise to bring innovative thought leadership to the business by staying abreast of new marketing concepts, tools and technology and integrating them into the campaign development. Other duties as assigned.

Minimum Qualifications
Minimum of 4 years of experience in marketing related field. Minimum of 4 years of experience supporting the management of integrated campaigns.

Education, Work Experience & Knowledge
Bachelor’s degree in marketing or other related field or equivalent experience.

Job Specific & Technical Skills & Competencies
Intermediate Analytical and Strategic thinking skills. Intermediate presentation skills. Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations. Experience with Excel, Photoshop, HTML a plus. Strong organizational skills and attention to detail.

Preferred Qualifications
Working knowledge of content writing and tools is strongly preferred

Working knowledge of multifunctional areas such as: traditional and digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management is strong preferred

Intermediate written and verbal communications skills are strongly preferred

Intermediate organizational and time management skills are strongly preferred.

Intermediate understanding of marketing concepts is strongly preferred

Physical Requirements
Operates standard office equipment (Frequently) Sitting (can stand at will) (Frequently) Use of Keyboards, Sporadic 10-Key (Frequently)

Equal Employment Opportunity Statement
Travelers is an equal opportunity employer.

19041BR