Manager, Marketing Decision Science

Sprouts Farmers Markets   •  

Phoenix, AZ

Industry: Real Estate & Construction

  •  

Not Specified years

Posted 40 days ago

This job is no longer available.

Essential Functions

  • Develop and implement a proactive program of processes, and deliverables to improve data gathering, analysis, and intelligence dissemination.
  • Design and implement timely marketing campaign and promotional measurement that measures ROI and incrementality.
  • Apply design of experiments (DOE)techniques for A/B and multi-dimensional testing to drive data driven business decisions.
  • Design and execute customer targeting models that drive incremental response for the business (CRM development) as related to acquisition, retention, and customer recovery.
  • Design and leverage various types of customer segmentation models to enhance targeting efforts and to drive measurable results.
  • Provide timely and accurate profiles of the customers within and across brands to identify opportunity for growth and assess overall customer health.
  • Integration of marketing performance and impact within the sales funnel to drive coordination between Marketing and Operational initiatives.

Knowledge, Skills, Abilities and Physical Requirements

  • Bachelor’s Degree in Computer Science, Statistics, Advanced Analytics, Mathematics or relevant field.
  • Preferred 2-5 years of relevant work experience.
  • Able to work well with people across multiple functions.
  • Experience helping an organization aspiring to a big data environment.
  • Familiarity with various data modeling techniques (linear/logistic regression, ANOVA, ARIMA, Clustering, time series, machine learning).
  • Strong command of advanced data analysis tools and software (R, Python, SAS, etc.), and querying languages (SQL).
  • Advanced skills to work with large, complex, and disparate data (accessing, connecting, and analyzing).
  • Highest standards of accuracy and precision; highly organized.
  • Strong analytical and problem-solving skills.
  • Ability to handle multiple priorities against multiple deadlines.
  • Ability to communicate/present to senior level managers.

56915