Industry: Energy & Utilities•
8 - 10 years
Posted 103 days ago
The Marketing Communications Manager is responsible for product commercialization, go-to- market planning, lead generation, customer engagement, content development, and other marketing support activities with the goal of reaching new customers, retaining existing customers and expanding the footprint of Flowserve in the end markets it serves. This position, in addition to partnering with and managing interactions with external agencies, will strategize and implement global product go-to-market plans for the engineered and industrial pumps business segment, working closely with product managers, sales leaders and distribution channel partners.
Partner with key stakeholders (Product Managers, Sales and Channel Marketers) to create and deploy value driven messaging that positions Flowserve as a thought leader and engages / attracts new customer leads.
Work closely with the product management team to plan and execute global go-to- market strategies.
Create and lead campaigns and initiatives that deliver assigned business goals: lead generation, pipeline contribution, customer satisfaction and retention, and revenue contribution.
Develop effective sales enablement tools and facilitate the flow of information to the sales team as well as members of the product and industry marketing team.
Build and manage robust lead nurturing programs that support the lead to revenue lifecycle.
Identify, create and manage ongoing customer engagement efforts that support a robust engine of portfolio cross-selling opportunities.
Develop recommendations to shape marketing objectives through data-driven insights.
Support the development of the Flowserve brand across a variety of channels.
Work in coordination with corporate marketing initiatives to implement marketing automation programs and campaigns.
Acquire, compile, report and disseminate monthly data to gain insight into marketing performance.
Administer the program budget, expenses, requests and claims to assure efficient process and escalation for global product launches
Track and analyze ROI of product marketing initiatives and activities.
Strive to test, learn and define new best practices; collaborate closely with team members to share, learn and elevate our level of B2B Direct Marketing expertise.
7-10 years of business-to-business marketing and product management experience
Previous marketing leadership experience strongly desired
Demonstrated knowledge of online marketing tools used to create and execute online marketing programs (email, webinars, social media etc.)
2-5 years of project budget management experience
Experienced with CRM tools/Marketing Automation Software preferred
Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced working environment, frequently under firm deadlines.
Demonstrated ability to collaborate with stakeholders with a variety of interests
Ability to communicate effectively through written and oral interchange
Ability to manage projects and project teams
Ability to analyze data and utilize the data to drive continuous program improvement
Strong Microsoft Excel, Word, PowerPoint and project skills
Ability to travel 25%, might require international travel to support tradeshows and other product launch plans