The Marketing Communications Manager is responsible for product commercialization, go-to- market planning, lead generation, customer engagement, content development, and other marketing support activities with the goal of reaching new customers, retaining existing customers and expanding the footprint of Flowserve in the end markets it serves. This position, in addition to partnering with and managing interactions with external agencies, will strategize and implement global product go-to-market plans for the FCO business segment, working closely with product managers, sales leaders and distributionchannel partners.
Partner with key stakeholders (Product Managers, Sales and Channel Marketers) to create and deploy value driven messaging that positions Flowserve as a thought leader and engages / attracts new customer leads.
Work closely with the product management team to plan and execute global go-to- market strategies.
Engage in demand generation activities such as leading tradeshows, developing email marketing & social media strategies, media interactions, customer presentations etc.
Act as liaison for the product management and sales teams and ensure that sales agents are well-resourced with the content, training, and knowledge of available assets to actively work and close deals in the sales pipeline
Build and manage robust lead nurturing programs that support the lead to revenue lifecycle.
Create and lead campaigns and initiatives that deliver assigned business goals: lead generation, pipeline contribution, customer satisfaction and retention, and revenue contribution.
Develop recommendations to shape marketing objectives through data-driven insights.
Work in coordination with corporate marketing initiatives to implement marketing automation programs and campaigns.
Manage budget to support platform needs in product marketing and demand generation activities
Track and analyze ROI of product marketing initiatives and activities.
Strive to test, learn and define new best practices; collaborate closely with team members to share, learn and elevate our level of B2B Direct Marketing expertise.
5-10 years business-to-business marketing and product management experience
Previous marketing leadership experience strongly desired
Demonstrated knowledge of online marketing tools used to create and execute online marketing programs (email, webinars, social media etc.)
2-5 years of project budget management experience
Experienced with CRM tools/Marketing Automation Software preferred
Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced working environment, frequently under firm deadlines.
Demonstrated ability to collaborate with stakeholders with a variety of interests
Ability to communicate effectively through written and oral interchange
Ability to manage projects and project teams
Ability to analyze data and utilize the data to drive continuous program improvement Strong Microsoft Excel, Word, PowerPoint and project skills
Ability to travel 25%
B.A./B.S. in marketing or related field
MBA is a strong plus
Job Posting/Business Card Title:
Manager, Marketing Communication - FCO'