Marketing Calendar Planning Manager is responsible for developing the annual marketing calendar strategies, ensuring they are designed to achieve business KPIs. The role requires strong strategic thinking, process management and partnering across teams to evaluate business opportunities holistically.
This includes working cross functionally both in and outside of marketing to understand product pipeline, business potential, operational & timing considerations, and to assess performance in order to develop key strategies.
The role also includes partnering with teams within marketing to analyze campaign performance in real-time to help informoptimizations in flight as well as to ensure the proper learning loop oncampaigns exists to inform future strategic decisions.
The role supports the Senior Leadership Teamplanning process, Opnad and the integrated content development process.
Keycustomers include US Marketing, Field Marketing, Leadership, Menu and owneroperators.
This position reports to the Director of Calendar Planning.
Develops annual marketing calendar strategies designed to
meet key business & marketing KPIs, in partnership with Director & VP. This involves understanding product pipeline,
business potential, operational & timing considerations, etc, to develop
Responsible for identifying lead calendar opportunities and
ensuring timing alignment to meet launch; includes managing cross functional
PPIP process across Menu, Marketing, Innovation & Digital teams
Calendar planning partner involved in IMPACT planning
process where appropriate, most often during KPI setting/measurement stages
Develop calendar strategy communications – both internal
presentations and OPNAD/committee materials
Represent US Marketing with key cross functional teams –
GSET, Stage Gate, NABIT, Supply Chain
Communicate regularly with the US Marketing Team and
Marketing Leadership via consistent high-level reporting
Partners with Consumer & Business Insights, Marketing
sub-teams and agency teams to advance marketing performance measurement for holistic
performance and individual marketing campaign programs
Lead marketing business review process to evaluate campaign
performance against business goals and partner with campaign teams on
Works with Supply Chain and Operations on marketing related
impact on supply chain & operational requirements
Marketing lead responsible for QBR prep process to support
and advance US Marketing approach to QBRs
Supports Director, VP and CMO in setting annual
performance goals for the US Marketing organization
BA/BS degree in Business, Marketing, Communication or
related field; MBA or equivalent degree preferred.
7+ years of experience in marketing, strategy or digital
Strategic thinker / Strong communicator with ability to
adjust communication style across levels and groups
Comfortable with numbers and analysis of campaign metrics (KPI’s)