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Manager, Marketing Automation in Watertown, MA



$80K - $100K*


Brand Marketing & Management


Less than 5 years

Job Description

Primary Purpose

Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company's audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.

Major Functions/Responsibilities

  • Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
  • Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing programs (both campaigns and journeys).
  • Client management of
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Valid through: 2020-4-8

About Bright Horizons Family Solutions

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