$100K — $150K *
The Marketing Manager of Demand Generation executes product launch campaigns by creating and managing the development of all marketing communications including, but not limited to, sell sheets/brochures, digital marketing, SEO, videos, sample cases, advertisements, public relations and trade show support. In addition, this person is responsible for proactively developing and implementing plans/projects that positively impact the growth initiatives for multiple assigned groups and will be responsible for budget planning/management, project management and creative and production oversight. The individual should be able to create push and pull campaigns to generate awareness, leads and revenue and to nurture prospects through the buying funnel. This person should be capable of leading discussions and able to clearly articulate and present ideas.
(50%) - Plans/executes the strategic marketing communications plans for multiple products groups for new product launches and sustaining product changes. Works with product management/sales to identify key customer targets and develops appropriate marketing materials and product/services messaging. Plans and executes tasks and projects from concept to execution including sales collateral, social content, email campaigns, videos, public relations, advertising, direct mail, sample bags, sales letters, web pages, promotions and flyers. Manage all timetables, vendors, internal resources, deadlines and budgets.
(25%) - Develops the strategic marketing plans for multiple brands/products groups. The marketing plan is crafted in unison with the business unit strategy, revenue objectives and product roadmap. This role will formulate a marketing plan to achieve successful product launches and engaging campaigns as well as thought leadership for the target audience and industry.
(10%) - Executes campaigns to target audiences to drive awareness of products in market, generate leads for the sales organization and to ultimately, generate revenue. Actively partners with the vertical marketing organization to develop comprehensive demand generation campaigns with strong call-to-actions and clear conversion funnels. Develops related content and re-use for amplification on website, blog streams and social media. Provides thought leadership and best practices.
(10%) - Utilizes ABS to drive continuous improvement in marketing and product development processes. Produces, monitors and reports on project status and operational KPIs. Works closely with business partners (product management, sales and sales support) and remote support teams, to encourage open and direct feedback. Creates and maintains standard work for best practices.
(5%) - Other sales and marketing duties as assigned by Director, Demand Generation
• Proven success in time management and an ability to deliver results on multiple projects.
• Superior oral and written communication skills with attention to detail and superior follow-through.
• 3-5 years of marketing and sales experience with an emphasis on B2B marketing and demand generation.
• Bachelor’s degree 3-5 years of applicable experien
Valid through: 4/12/2021