Manager, Integrated Investment


New York, NY

Industry: Business Services


Less than 5 years

Posted 265 days ago

This job is no longer available.

Position Summary

The Manager, Integrated Investment is responsible for managing a team in developing, executing, and monitoring media plans for clients. This person is also responsible for the strategic and tactical development of planning and buying with the integration of all UM’s services.

 Essential Functions

  • Develops, presents, manages and measures media programs and defines media objectives and strategies consistent with brand marketing objectives and selling strategy for digital media in the global space.
  • Ensures strategic consistency across all elements of plan development and implementation
  • Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
  • Recommends targeted, innovative media vehicles consistent with media strategies
  • Develops buying guidelines and supervises buying process and stewardship for media programs
  • Oversees relationship with media vendors and supervise negotiation of media
  • Leads media relationships with account/creative/analytics team
  • Oversees metrics evaluation and optimization recommendations
  • Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
  • Prepares & delivers client communications & presentations
  • Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Media Planner/Assistant Media Planner
  • Ensures knowledge sharing across groups, open communication & provides thought leadership
  • Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise
  • Seeks out information to remain current on media trends



  • Bachelor's degree in related field

 Work Experience:

  • Three to five years’ experience in media planning including two to three years supervisory experiencerequired
  • Two+ years of digital media experience highly preferred
  • Local and retailexperience highly preferred


  • Proven knowledge of online planning and research tools and resources
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Experience with marketing and communications process required
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional
  • Proven experience in writing and presenting relevant information to client audience

Tracking Code : 20149480