Manager II, Web Design

8 - 10 years experience  •  Retail / Diversified

Salary depends on experience
Posted on 09/21/17
Atlanta, GA
8 - 10 years experience
Retail / Diversified
Salary depends on experience
Posted on 09/21/17

Overview

Leveraging deep integrations into retailers’ point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retaildistribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. 

Responsibilities

We're looking for a dynamic metrics-driven, experienced Senior Manager with exceptional communication skills and a passion for digital marketing, lead conversion, web production and optimization. We’re targeting for an exceptional, dynamic and resourceful marketing professional with experience in B2B web management and digitalchannel optimization, including lead gen, SEO SEM, content marketing, and strategic marketing efforts. This Sr. Manager position is responsible for website and digital strategy, including funnel optimization, content engagement and optimization, lead gen and conversion, and campaign optimization with focus on prospect customer life cycle. Duties are focused on developing and supporting a comprehensive road-map for expanding the web and digital marketing agenda in the US and international markets.

At InComm, you will be part of a dynamic environment that supports interdepartmental collaboration, fuels creativity and provides you with an opportunity to take ownership and play an intricate part in our company’s success.

 

You will work alongside the brightest and most remarkable individuals in the industry and you will have an immediate impact on our aspirations for global domination and disruption of the payments space. And you will do all this, while challenging your career, giving back to the community and creating new friendships.

Join InComm and you join the leading solution in the Fintech marketplace for payment and prepaid management.

Your responsibilities will include:

  • Develop and optimize the digital marketing road map, managing online conversion of all inbound digitalchannels.
  • Managing and directing various agency relationships, creating and developing ongoing enhancements to all digital assets, including: Website(s) landing pages, micro-sites, etc., all while adhering to brand guidelines.
  • Experienced Project Manager responsible for web production and development, including complete site redesign, wireframes, user experience, page flow, and conversion.
  • Implementation of all marketing campaigns and initiatives on website including SEO/SEM landing pages, CRM integration, on-going conversion optimization testing, maintenance and analytic tracking and reporting.
  • Management of digitalchannel strategies to drive online traffic to all company websites, optimizing conversion rates utilizing A/B testing of improvements to usability, design, and content.
  • Oversee optimization of web design and architecture utilizing analytics informed decision making to maximize ROI of digitalchannels and drive revenue.
  • SEO and SEM optimization, increasing brand awareness and lead generation while managing a strict PPC budget.
  • Direct web product and SEO content marketing strategy in US and various international markets
  • Measure ROI and drive marketing KPIs and channel revenue contribution.
  • Track and measure digital programs and report key performance indicators in weekly reports, measuring success to defined year-end goal metrics.
  • Relationship management with established vendors: Google Adwords, Google Chrome, LinkedIn, Twitter, Facebook, US and International Agencies
  • Manage complex projects, collaborating with cross-functional teams and external partners, other projects as assigned.
  • Evaluate customer research, market conditions and competitors, including new technologies and development opportunities in digital marketing.

 

Qualifications

 

  • 10 years experience in web optimization and digital management
  • Experience in driving ideation, execution, analysis and optimization in all areas of B2B digital marketing strategy and web production and design.
  • Customer centric and ability to use customer feedback from site intercept tools such as Qualtrics.
  • Experience working with various stakeholders to develop project requirements and deliverables, create wire-frames, develop technologies, and manage web development and releases.
  • Proven ability to translate strategy into execution, dependent on excellent written and verbal communication skills.
  • 10 years experience in web optimization and digital management
  • Experience in driving ideation, execution, analysis and optimization in all areas of B2B digital marketing strategy and web production and design.
  • Customer centric and ability to use customer feedback from site intercept tools such as Qualtrics.
  • Experience working with various stakeholders to develop project requirements and deliverables, create wire-frames, develop technologies, and manage web development and releases.
  • Proven ability to translate strategy into execution, dependent on excellent written and verbal communication skills.

InComm provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.

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