Manager, Global Product Marketing

Estee Lauder Companies   •  

New York, NY

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 86 days ago

This job is no longer available.

Description

About MAC

MAC is the world’s leading professional makeup authority because of our unrivaled expertise in makeup ARTISTRY. MAC celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes. MAC is a proud COMMUNITY of professional makeup artists. MAC is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.

About the Job

This position reports into the Face & Skincare Director to lead the management, development and implementation of the entire Skincare portfolio, innovation pipeline, and product marketing strategy by subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

Skincare is currently at a pivotal moment in the brand’s history. This instrumental and entrepreneurial role would guide the development and execution of a broad reinvention, receiving high level visibility as well as delivering immediate and significant impact.

About Your Responsibilities

Innovate Artistry Skincare products and concepts that create new business opportunities

  • Support in management of innovative Skincare product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels

  • Carry out Skincare white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries

  • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts with focus on makeup artistry and skincare marketplace

  • Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership

Skincare product strategy that drives business and reinforces brand equity

  • Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy

  • Compile analysis and deliver quarterly reports to team and brand leadership

  • Make recommendations to seize market based on analysis

  • Drive mid-program shifts based on analysis as necessary

  • Manage ad hoc business analysis requests as needed

Launch plans that incorporate 360 elements, with unique focus on makeup artistry marketplace

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset

  • Lead execution of launch strategies within designated budget and COG targets

  • Implement internal and external sourcing solutions for new products and existing businesses

  • Drive development of creative briefs for all programs and launches

  • Supervise claims testing of insight-based consumer concepts with external partners

  • Manage strong partnerships with cross-functional teams to develop launch strategies and briefs

In collaboration with Consumer Marketing, champion, drive, and build emerging marketing trends and technology capabilities to meet makeup customers where they are

  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Responsible for financial, forecasting and pricing analysis

  • Work with Finance to accurately project and maintain cost of goods from target costs to final costs

  • Work with the Global Business Planning Group to compile sales forecasts for all Skincare launches

  • Work with the Global Pricing Group to conduct pricing analysis related to all Skincare products

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Manage analytics usage throughout the function to accomplish strategic goals

  • Leverage data to inform decision-making for strategy development and adjustments as necessary

  • Lead team to track platform engagement and effectiveness through appropriate analytical tools

Qualifications

  • Strong sense of accountability and ownership

  • Disciplined project management capabilities

  • Operates with a sense of urgency

  • Executes with excellence

  • Financial/data literacy and analytical mindset

Experiences You Have

  • 5 years related work experience

  • College degreerequired

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

  • Product brief development

How You Will be Successful

  • Strategic agility with disciplined project management

  • Personal leadership and accountability

  • Financial fluency and business acumen

  • Disruptive, entrepreneurial mindset and collaborative approach

  • Insights-driven with consumer-first focus

    187830