Responsible for the supervision and development of the Field Sales Associate (FSA) group whose primary function is to cultivate and develop new lead generation for the sales team.
Coach, lead and mentor FSA team of up to 25 people located throughout the United States. Duties require hiring of personnel, managing performance, developing talent and skills, field rides, and any necessary disciplinary actions.
Assure performance goals of each FSA of 30-50 calls a day, 30 leads a month/90 a qtr. and 3 that turn to deals closed each qtr. are monitored and are on target.
Interface with direct manager (Sales Director, National Accounts), Regional Sales Directors and Territory Managers to assure their lead generation needs are being met and FSA’ are working effectively with them.
Interface with Market Sales Directors to create and implement targeted prospecting plans for specific products to include tools for FSA team such as primary targets and how to find, talk tracks, leave behinds, email templates, etc.
Interface with Director of Sales Training and Development to continually improve and evolve New Hire Training and Onboarding process and well as continuing education opportunities.
Work with direct manager (Sales Director, National Accounts), Regional Sales Directors and VP of Sales to identify when individual FSAs are ready for promotion into Territory Manager role.
Perform personnel administrative duties such as approving expense reports for FSA’s, time off requests, annual performance reviews, compensation increases, etc.
Alignment with company goals to focus FSA team efforts on net new customers and growth products.
Provide training on use of Salesforce.com and assure adoption throughout the FSA team and that this is the primary communication of accounts/opportunities between FSAs and Territory Managers
Majority of field time will be allocated to working with individual FSAs to call on existing customers and new customers that currently do not have Syneron-Candela devices but are actively marketing and selling aesthetic services. Provide coaching and feedback during field rides on cold call pitches and routing so FSA can continue to develop.
Five of more years of experienceworking within sales of capital equipment preferably with aestheticmedical devices including supervision of junior sales people.
Ability to coach and mentor staff to guide them to achieve performance goals and career progression.
Experience and proficiency in Salesforce.com, especially in report creation and analysis
Routing Experience (ability to breakdown a territory into segments and create and efficient routing plan)
A demonstrated track record of generating sales leads with little guidance or structure.
Ability to travel 50+ percent of time throughout the continental United States.