The Manager-Field Marketing is responsible for providing management and leadership of the Field Marketing team. The person in this position will supervise the team, providing coaching, feedback and prioritization of work. The Manager will coordinate marketing strategy between Consumer and Commercial Marketing managers and Associate Managers in the field, ensuring consistent marketing, messaging and collateral are utilized across multiple channels and markets. The Manager will also be responsible for managing the overall Field Marketing budget, provide guidance on spend and develop goals to monitor effectiveness.
The Manager-Field Marketing is responsible for implementing standard processes and procedures for the Field Marketing team. The Manager will partner with Project Management and Consumer and Commercial Marketing to provide the teams with strategic direction for implementation at the local level. These initiatives are focused on achieving sales and revenue targets within ILEC and cable markets. The Manager will also support the Field Marketing team with their daily responsibilities of seeking out local marketing activities and community development efforts within their assigned markets, This support includes ensuring activities will maintain TDS’s brands while also generating sales opportunities for consumer products. Part of the Manager’s role is to guide the Field Marketing team with standards for developing partnerships with Multiple Dwelling Unit (MDU) properties, developers/realtors, and other association-based entities to enable further product penetration of video and broadband services to customers in this important segment. The position is responsible relaying public relations opportunities and competitive threats in the communities supported by the team. The Manager will ensure the Field Marketing team continues to build internal relationships with and provides support in these key markets for Commercial Marketing team.
Management of Field Marketing Team:
Product Support and Competitive Information: