Manager, Field & Event Marketing

Parkmobile   •  

Atlanta, GA

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 167 days ago

This job is no longer available.

ParkMobile, the leader in smart parking and mobility solutions in the US, is searching for a Manager of Field and Event Marketing to join our growing team. This is a key role as the company rapidly expands across the United States. This person will be responsible for the launch of ParkMobile in new markets and driving continued growth in existing markets. This person will also manage ParkMobile’s presence at industry conferences and events. We are looking for someone who is a highly creative, detail oriented and can manage multiple projects in a fast-paced environment.

Responsibilities

  • Manage all tactics and logistics for the opening of new ParkMobile markets to ensure a successful implementation
  • Coordinate the different marketing activities for a market launch including digital, social, signage, street teams, PR, media events and more
  • Work with clients on market launch plans to gain appropriate approvals and ensure a successful rollout
  • Collaborate with the sales team on content and creative assets for client presentations
  • Report on KPIs for specific markets, highlighting success, trends and opportunities
  • Manage ParkMobile’s presence at industry trade shows and events, including the booth, premium items, trade ads, speaking engagements, receptions, collateral and other activities
  • Write press releases to promote local market launches and other company news
  • Work with key clients on ongoing initiatives and promotions to drive continued growth
  • Management of one Marketing Associate, contractors and various creative agency resources.

Skills & Requirements

  • 5+ years of marketing experience with a focus on local marketing; B2B marketing experience a plus
  • Bachelor’s Degree in marketing or a related field
  • Experience managing trade shows
  • Strong analytical skills
  • A team player able to work effectively with a range of personalities across different departments
  • Multi-tasker with excellent project management skills and desire to work in a fast-paced environment
  • Creative self-starter with a can-do attitude
  • Ability to effectively prioritize, self-manage and work independently
  • A team player able to work effectively with a range of personalities across different departments