Manager, Experiential Marketing

Confidential Company  •  Atlanta, GA

11 - 15 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Atlanta, GA
11 - 15 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

The Experiential Marketing Team Leader is responsible for strategic and executional oversight of all brand level experiential marketing events and activations (including our national sports sponsorship activations, food vehicle program and A-List member experiences) as well as team and people leadership for members of the entire experiential marketing team.

Responsibilities

  • Lead experiential marketing strategy and execution with an emphasis on continual evolution of our experiential programs and approach
  • Team leadership and personnel development
  • Manage overall team budget and planning cycles
  • Drive measurable impact on key business objectives such as brand lift, CFA One acquisition and sales growth
  • Nurture key sponsorship relationships
  • Partner with agencies, vendors, Operators and staff to bring activations to life
  • Contribute to larger vision for Chick-fil-A’s marketing strategy and approach

Minimum Qualifications

  • Intimate knowledge of event marketing and experiential activation & production
  • Experience managing large-scale events and high-profile activations on behalf of a brand or as part of an agency team
  • Experience producing one of a kind experiential activations as part of an integrated campaign or effort that have social or digital extensions
  • Experience working with large scale sponsorship / partnershipcontracts & relationships involving sports or entertainment properties
  • Team leadership experience
  • Demonstrated project managementexperience
  • High attention to detail
  • Proven self-starter with results orientation
  • Strong skills in team-oriented leadership, building consensus, and coordinating work
  • Ability to build effective relationships with Chick-fil-A, Inc. staff, agencies, Operators, and consultants
  • Excellent communication and interpersonal skills

Preferred Qualifications

  • Creatively Driven: Proven creative thinker that can help bring unique activation ideas to life
  • Forward Thinking: Understands how experiential marketing best contributes to marketing goals and objectives in a digitally driven era
  • Collaborative: Believes in the power of the collective and the feedback of others. Proudest at work when rolling up sleeves and working alongside bright minds on a new challenge.

Minimum Years of Experience

12

Travel Requirements

30%

Required Level of Education

Bachelor'sDegree

Preferred Level of Education

Bachelors Degree

2017-3630

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