Manager, Experience Strategy in New York, NY

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Industry:

Information Technology   •  

5 - 7 years

Posted 7 weeks ago

The Manager of Experience & Marketing Strategy will work closely with an international consumer electronics brand within the B2C space. They will be part of a cross-functional team of designers, strategists and product managers that are in constant collaboration to ensure that we are creating experiences that deliver both consumer and business value and can be executed within the client's current technology ecosystem.

This strategist will deliver and oversee key tracks of work across the client business. This is a client-facing role that involves driving strategy across each track of work and collaborating with cross-functional teams of UX, Visual Design, SEO, Research, Content Strategy, Analytics, Media, Account, and PM. This individual will be responsible for translating and incorporating media plans and site analytics reports into strategic recommendations and should be comfortable working with both quantitative and qualitative research.

This role also requires stewardship throughout all phases of execution; from context framing/briefing to insight gathering/recommendation development, this person is also responsible for participating in the design approval process and ongoing consultation. This role will also support and often lead additional new business growth opportunities.

Your Impact:

•Own the development of creative briefs used to inform creative teams on the overall goal, objective and direction of the experience

•Articulate client's business problem (if one isn't articulated, will need to identify the need) and the objectives of strategic/creative recommendation

•Reframe business problem to consider the perspective of the target consumer for identifying opportunities

•Lead stakeholder interviews (at the Director, VP, and SVP level) and synthesize key learnings

•Translate primary and secondary research inputs into tangible opportunities and actionable recommendations around which Creative can ideate

•Structure and oversee research programs to uncover user insights and opportunities that will inform creative direction

•Leverage breadth of knowledge across Media, Analytics and Research done by other agencies to articulate and drive a holistic strategy

•Combine findings across Research, SEO, Media, and Analytics into consolidated and holistic recommendations

•Identify needs for data to support recommendation and work with analytics team to create right narrative

•Participate in scoping of projects

•Work with Analytics, Media, and SEO teams to drive the development of measurement plans

•Participate in developing new business or supporting new business efforts

•Facilitate meetings and working sessions with internal creative team and clients

•With short turnarounds, will have to pull from institutional knowledge in client conversations to rationalize decision making on-the-fly and ensure creative recommendations are grounded in strategic thinking


Your Skills & Experience:

•4-6+ years of strategy experience with deep digital focus and expertise; 1+ year of leadership experience

•Experience working with global Tier 1 brands and clients that have a large breadth and depth of products and have ecommerce has a core component of their digital ecosystems

•Expertise in disciplines of strategy; research/analytics a plus

•Expertise in analysis of research/data (and findings) and their use in driving qualified thinking, strategy development and briefing

•Comfortable working with UX colleagues to steward the strategic direction of creative to ensure we are driving both business and consumer value

•Must be able to articulate design concepts, strategies and recommendations clearly through exceptional oral and written communication skills; good presenter and great listener

•Must be able to interpret client ambiguity into discrete tasks and next steps for internal team

•A self-starter with an entrepreneurial spirit with vision and leadership to help facilitate change within a team and client's organization

•Education: Bachelor's degree required, or equivalent military experience. Master's degree in design, marketing, business, social science or other relevant graduate degree is preferred


Benefits of Working Here:

•Flexible vacation policy; time is not limited, allocated, or accrued

•15 paid holidays throughout the year

•Corporate Gift Matching Program

•Health, Dental, Vision Insurance Options