Manager Email & Site Marketing

Chicos   •  

Fort Myers, FL

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 60 days ago

This job is no longer available.

POSITION OBJECTIVE:
The primary function of this position will be to oversee and facilitate the digital e-marketing campaigns aimed at driving revenue and increasing customer engagement and conversion with our emails and website.

FUNCTIONAL RESPONSIBILITIES:

  • Partners with Brand Marketing and Merchandising to drive the email and onsite strategy, focusing on segmentation, cadence, and quality of all commerce communications.
  • Plans, manages, and executes customer activation from new registrants and non-buyer segments.
  • Manages relationship with email vendor and works with in-house creative team to drive the email and site marketing plan. In addition, ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
  • Works with the Shared Services CRM team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
  • Conducts detailed performance analysis and provides reporting for all email marketing activities including weekly campaign performance, segmentation and testing. Develops key learnings to apply to upcoming campaigns.
  • Assists in developing and managing traffic and revenue forecasts.
  • Partners with Director, Digital Marketing to execute against budget and ensures accurate expenditure tracking and accounting against plans.
  • Contributes and assists in the management of special projects as requested.
  • Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS:

  • Bachelor's degree in Marketing or related field required.
  • 5+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience.
  • Outstanding creative and strategic thinking abilities.
  • Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills.
  • Outstanding verbal and written communication skills.
  • Ability to succeed in a fast paced, entrepreneurial environment.
  • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.