Manager, Email Marketing

GoHealth   •  

Chicago, IL

Industry: Finance & Insurance

  •  

Less than 5 years

Posted 50 days ago

Responsibilities:

  • Create and execute outbound marketing campaigns (email, text) to influence and maintain the consumer lifecycle.
  • Determine the optimal customer journey and segmentation for a health insurance shopper based on existing and discovered data.
  • Develop robust testing plan to A/B test ideas aimed at increasing conversions and interactions, lowering costs, and increasing program value.
  • Manage outbound messaging unit costs, vendor relationships, and necessary functionality to drive marketing campaigns.
  • Work with the channel, design, and operations teams to create high-quality material and coordinated messaging.

Skills & Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 3+ years of hands-on email marketing experience.
  • Experience or familiarity with marketing automation and customer journey tools such as Autopilot, Marketo, Salesforce, Blueshift, and Hubspot
  • Experience leveraging task automation and data routing tools like Zapier and Segment.
  • Experience with HTML/CSS, front-end programming languages, and MySQL a plus.
  • Experience with web analytics tools such as Google Analytics and Heap.
  • Experience with A/B and rapid iterative digital marketing tests

Benefits & Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer