Posting Job Description
WHAT WE’RE DOING?
The Digital Social Media (DSM) team at HBO is growing as we evolve our marketing to keep up with changing consumer behaviors. We have an exceptional Digital and Social Media team with focus areas in digital & social marketing, production, design, media, analytics and customer lifecycle marketing. We impact the competitive space by focusing on fan engagement via social platforms, driving tune-in and marketing technology, emerging tech (AI, AR and VR experiences) and creating captivating consumer activations tied to our programming and the HBO brand. As marketing becomes more reliant on data to reach consumers with targeted messaging, we are injecting new skills into our organization that will arm us with insights and creative intelligence about those who follow us and love the stories we tell.
Our DSM team has won significant awards including: interactive Emmys, Cannes Lions, Webbys, PromaxBDA, Clios, Shortys and many more.
Department – Consumer Marketing, Digital Social Media
Role – Manager
HBO is looking for a Manager, Digital and Social Media to support digital marketing efforts for its original programming. This candidate will help establish the marketing strategy, lead the day to day execution of digital marketing campaigns and social community management in support of HBO’s original series and Cinemax programming. The candidate will be responsible for working with both show runners/creative teams as well as key HBO stakeholders to ensure all digital promotions, content and media campaigns meet the highest quality delivery regardless of medium or platform.
A key position within the digital and social marketing team, this role reports to the Director, Digital and Social Media. The ideal candidate is a stellar team player with a proven ability to deliver across numerous digital platforms simultaneously. S/he is hyper-enthusiastic and up-to-date on ever-evolving digital and social media trends. S/he is equal parts able to identify how HBO content translates perfectly into the digital and social space as where digital and social trends and analytics can inspire marketing for HBO programming.
- Work with the Director, Digital & Social Media to establish a digital strategy and content plan to support HBO original series and Cinemax programming
- Lead the creative development process and execution of digital paid media campaigns across multiple platforms (including Facebook/Instagram, Twitter, Snapchat, YouTube, Open Exchange, direct site partners)
- Proficiency in multiplatform paid media campaigns spanning across the digital and social ecosystem.
- Provide timely analytics deliverables including sentiment reports and campaign and/or asset recaps to be shared with Marketing leadership
- Partner with show creative and talent to develop digital content extensions to the linear programming
- Work cross functionally between shows and the larger HBO Digital team to generate/deliver multi-platform digital content that satisfies the series’ Digital Marketing strategies
- Successfully facilitate digital marketing promotions and collaborative efforts with the HBO Digital Marketing team, Program Advertising team, Media Relations, and other internal HBO teams
- Maintain editorial calendars and communicate deliverable deadlines across agencies and internal creative teams
- Lead content approvals with HBO + Cinemax Programming as well as with key stakeholders such as Legal, etc
- Work closely with platforms (Facebook/Instagram, Twitter, Snapchat) and vendors (e.g. agencies) to identify opportunities for digitalpromotions
- Adhere to the highest level of quality assurance standards including 100% publication accuracy
- Take a lead role in digital content project management
- Ensure all factors that govern project success deliver within time, cost and quality parameters and manage/communicate risk throughout the process
- Manage an Associate Manager and coordinator to effectively execute on campaigns.
Prior experience in the digital + social media space. A fluent understanding of web-based digital content, best practices and comprehensive ability to project manage content initiatives. Proven editorial and production experience. Candidate should have firm understanding of the trends powering today's interactive experiences.
Other requirements as follows:
- 6+ years experience in digital/social media background including proven experience driving a major brand’s marketing campaigns
- Creative thinker with impeccable communication skills and influence-management skills essential; can collaborate effectively and efficiently
- Proven marketing skills in all facets of brand/audience development
- Proactive, organized, efficient, detail-oriented, unassailable focus on the basics, tenacious (persistent about bringing open items to closure), accountable, enthusiastic
- Experience overseeing digital word-of-mouth campaigns and leading content generation efforts
- Ability to balance multiple, competing directions, identify and delegate tasks effectively and manage multiple projects successfully
- A sound knowledge of the web, social media and related technologies. Able to explain it to others, advise on the best approach, develop plans for the completion of projects and execute based on them
- Proven ability to meet deadlines and to deliver to budget
- Availability to work nights and weekend hours (some travel)
- Bachelor’s degreerequired
What we look for in candidates: curiosity, business acumen, strong story-telling abilities, strong work ethic, innovative thinking, passion and good energy
- We're serious about cultivating, nurturing and growing talent
- We value accountability, fairness, hard work and curiosity
- We’re fun, diverse and passionate about doing good work
- We’re out-of-the-box thinkers and doers