Manager- Digital Media

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/21/18
Memphis, TN
5 - 7 years experience
Salary depends on experience
Posted on 03/21/18

Overview

The goal of every Wunderman campaign is to inspire people to take action. We’re different from other agencies because key to everything we do is proving that our strategies make a difference. We’re more than a good idea machine — we want to show clients that great strategies backed by data and executed correctly across channels have bottom-line impacts.

To help us succeed, Wunderman is seeking a leader for our expanding paid digital media team. The Manager of Digital Media will be responsible for guiding and growing our hands-on media operations specialists and buyers in paid advertising tactics and best practices to ensure campaign success for our clients. 

Responsibilities

  • Educate team on best practices and strategies, as well as new or upcoming tactics, across paid digital media channels-- search, social, display, etc. 
  • Collaborate across departments – from creative to content to SEO – to ensure strategic alignment in media recommendations
  • Collaborate on the establishment of internal team processes, and help review existing processes, so that the workflow of the team is efficient, streamlined, and ensured to produce quality outputs
  • Work with media team and strategists to grow media revenue through expanded scopes and new opportunities
  • Advise clients on their digital needs and the best strategic paid media approaches
  • Use data analysis to identify insights that can be translated into actions or client recommendations
  • Strategize campaign development, and then manage results through performance analysis and optimization efforts
  • Develop and present media strategy briefs based on market research, digital media best practices, and input from media buyers
  • Create and manage development plans for each team member
  • Support new business pitches from a paid media perspective

Qualifications

This is not an entry-level job; we are looking for someone ready to motivate, manage, and grow a paid media team.

  • At least 5 years of work experience in a digital media capacity.
  • At least 3 years of team management experience.
  • Expert in paid digital tactics, and reliable digital UX instincts. 
  • Experience developing strategic media, digital and communications outreach plans and campaigns.
  • Ability to conceptualize big-picture and long-term, and think creatively for clients.
  • Experience managing projects, as well as juggling multiple priorities at one time.
  • Experience interacting with clients on behalf of an agency.
  • Strong grasp of tools, formats and platforms including: AdWords, Bing, TradeDesk, Doubleclick Campaign Manager, DoubleClick Bid Manager, HTML5, Facebook Business Manager, Video Ads, Programmatic Creative vs. Dynamic Creative Optimization, Google Merchant Center, etc.
  • Past experience effectively communicating across teams.

2018-4595

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