Manager, Customer Strategy and Planning

GSK   •  

Warren, NJ

Industry: Biotech/Pharma


Less than 5 years

Posted 336 days ago

Basic qualifications:
Bachelor's  Degree in Business Administration or related field.
Sales Experience:  3-5 years retailer account management in CPG industry
Analysis – ability to interpret data (syndicated, insights (consumer, shopper) to build category/brand story for retailer activation
Strong communication skills
Demonstrated ability to lead others and work collaboratively within a team environment

5+ years of experience with retailer account management in CPG Industry
Customer Strategy/Trade Marketing experience
Retail Category Management Experience

Company Overview:
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, Flonase® and TUMS®.
Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

Job Overview:
The Manager Customer Strat & Planning translates the vision and strategy of GSK’s categories and brands into an actionable set of customer specific priorities (e.g., distribution objectives, pricing goals trade funding tactics and effectiveness, merchandising objectives).  In addition, the Manager Customer Strat & Planning takes customer specific learnings and helps the Brand team improve brand strategies and marketing activation plans.

Key Job Functions:
Translates  Brand Objectives and Strategies (O&S) and activation plans into sales priorities and goals by Account
Work with Shopper Insight Manager in the development of Category Platforms, developing retailer activation strategies to enable execution in the market place
Supports Retailer Account Teams in activating and delivering against O&S and priorities
Aids in the development of Customer-specific promotional activities to drive sales deliverable and meet/exceed Brand objectives
Promote discussions and updates on key Brand priorities through both 1:on:1 and group overviews through Webcasts / Live meetings, etc.
Help optimize development and allocation of budget amounts and return on investment for specific trade promotion fund amounts
Facilitate Customer Performance reviews by Brand to generate understanding and insights on Trade events and analytics, competitive and promotion activity and supply / inventory challenges
For Brands under area of responsibility, lead and facilitate annual Customer planning and delivery to meet identified timelines and external requirements
Liaise between Sales and Marketing throughout the year to capture learnings in order to continually improve Brand O&S  and revised Sales priorities
Drive alignment on business situations throughout the organization to include supply, Customer service, Sales Operations, Marketing and Sales on unique Customer and overall Brand initiatives (timing, quantity, unique offers, etc.).