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Manager, Customer Engagement Optimization (Senior Specialist band) at TGaS Advisors in Norristown, PA



$80K — $100K *


Business Development


5 - 7 years

Job Description


The Customer engagement Optimization manager will be part of the Marketing Analytics and Investment Optimization (MAIO) group, providing the US Human Health (USHH) Marketing & Sales decision-makers with analytically and data driven recommendations for superior decision making regarding the allocation of promotional resources across channels, brands and customer segments.

More specifically, the candidate will support the Hospital and specialty Business Unit, working with Leadership of Sales, Marketing & Commercial Operations. The candidate will provide guidance and help define strategies to implement data-driven sales force plans, perform segmentation and targeting analysis for both personal and digital promotion using machine learning and predictive models: Be an active member of DETs (Digital Engagement Teams) for various brands in the portfolio. The candidate will also collaborate with colleagues within the MAIO to continue to enhance

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Valid through: 7/7/2020

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* Ladders Estimates