Manager, Consumer Marketing

PetSmart   •  

Phoenix, AZ

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 45 days ago

Job Responsibilities

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The Manager, Consumer Marketing, will be responsible for the development and execution of targeted marketing strategies and tactics to drive customer retention and increased usage of products & services, approached from a species and customer segmentation viewpoint, ultimately driving profitable sales and loyalty to PetSmart.

Key responsibilities:

  • Act as an advocate for the consumer and consumer segments within the organization.
  • Develop and execute marketing plans, work cross-functionally with core business partners, includes: writing creative briefs, tracking progress and ensuring on-time/budget execution.
  • Work cross-functionally with CRM, creative services, marketing, merchants, services, finance, store operations, digital and other departments to understand, develop and execute strategic, customer-centric programs focused on driving Petsmart businesses.
  • Analyze customer, industry and competitive data to build the most effective growth strategies, using customer segmentation as the cornerstone.
  • Partner with analytics team to evaluate success of campaigns, utilizing insights to influence future strategies.
  • Present strategy and results to Senior team members.
  • Manage forecast, tracking and accuracy of assigned budget line items.

Qualifications

  • Undergraduate degree in Business, Marketing, Communications or similar required (MBAdesired).
  • Minimum 5 years of marketing experience.
  • Knowledge of strategic marketing and consumer behavior is a must.
  • Experience in a retail environment highly desired.
  • Must be comfortable in a fluid and evolving organization.
  • Strong verbal and written communication skills, self-starter with highly collaborative work style and strong project management skills essential.
  • Strong Microsoft Office skills are a must, particularly PowerPoint and Excel.

ID CE-18-6336