Function Specific Activities:
Identify, articulate, and commercialize key category growth ideas and opportunities to maximize our retailers' category growth potential while creating value for the Coca-Cola Company.
Create and maintain partnership with Sales Leads to become indispensable categorypartners with Retail customers. Be the industry, channel & category subject matter expert to facilitate retailers' choice to select Coca-Cola as their key strategic partner.
Function Related Activities/Key Responsibilities
- Provide leadership to a team of experts (within the customer team) across cross-functional teams to create dialogue via fact based insights and actionable business analytics
- Develop and inspire a cross functional team and/or category analysts towards building effective category growth recommendations focused on the customer's needs and strategic priorities.
- Collaborate with Shopper Insights and apply the learnings to identify customer & sales growth opportunities. Lead the delivery of the shopper insights facts & proposed action to the customer.
- Collaborate with Space Strategy Manager to develop plans for the placement of company's products through recommended schematics and points of availability. Lead the delivery of space strategy plans & proposed action to the customer.
- Provide business situation assessment and support joint business plan development with key stakeholders
- Lead the category advisory interaction with account and customer team to address key business questions and build strategies and tactics designed for future category growth
- Cultivate relationships within retailer's merchandising team and throughout the broader organization
- Ensure best and current customer oriented thinking is utilized within the Customer Advisory COE (upstream/downstream)
Minimum: Bachelor's Degree
Preferred: MBA or other graduate degree
Related Work Experience:
- 3+ Years in CPG Industry
- Customer experience across multiple channels
- 5+ Years in CPG Industry
- Sales management experience
Job ID: R-12079