Manager, Campaign Managment

IPG MediaBrands   •  

New York, NY

Industry: Business Services


5 - 7 years

Posted 294 days ago

This job is no longer available.

Position Summary

The Manager, Campaign Management is responsible for delivering successful audience-based programmatic media programs across a portfolio of Cadreon clients. The Manager will provide thought leadership on audience strategies, optimization approach, and campaignarchitecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

Essential Functions:

  • Maintain a deep understanding of Cadreon capabilities and our client business
  • Accountable for the success of cross-channel programmatic client campaigns
  • Execute all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations)
  • Develop optimization strategies and tactics that will maximize client ROI
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Support training of team members on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills



  • Bachelor’s degreerequired

Work Experience:

  • 4+ years digital media experience across display, video, social and mobile; a minimum of 2+ year’s in-console audience-based RTB media


  • Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Data analysis experience
  • Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Experience with statistical toolsets a plus (i.e. SaS, Cognos)
  • Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator
  • Forward / innovative thinker with ability to design / deliver within current capability, process, technology
  • Train entry level employees
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

Tracking Code : 20149304