Manager, Brand Planning, Childrenswear & Purple Labe

Ralph Lauren   •  

New York, NY

Industry: Retail & Consumer Goods


Less than 5 years

Posted 30 days ago

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Position Overview


Maximize sales and GM growth as well as Polo brand initiatives through informing the content of the global line plan.


Essential Duties & Responsibilities




  • Manage global merchandise financial plans, seasonal financial analysis and recommendations that deliver against corporate objectives for respective category

  • Prepare analytical insights to contribute to development of key financial performance targets and long-term global brand strategy for respective category

  • Manage global qualitative and quantitative hindsighting; synthesize regional hindsighting; identify global and regional product and delivery flow risks and opportunities for respective category

  • Manage global merchandise financial plans and reconcile against region/channel merchandise financial plans to identify shortfalls, and recommend fixes for respective category

  • Actively seek and share best in practices

  • Cultivate effective CFT and cross region relationships

  • Produce high quality output

  • Solicit and perform ad-hoc analysis when needed

  • Manage analysis and output to ensure sound logic, alignment with key strategies, and clarity of strategies for respective category

  • In partnership with merchandising and Director of Brand Planning, support the development of the Global Seasonal Category Strategy, support in setting the seasonal strategy for respective product category;  and support recommendation what regional/channel strategies to incorporate

  • In partnership with D. Brand Planning, manage global cluster and module changes; review region/channel recommendations for respective category

  • Manage financial framework for the respective product category; manage merchandise mix to achieve topline targets, and identify and communicate implications to margin

  • Contribute to the development of the Global Line Plan

  • Define assortment requirements to achieve a balanced assortment across key dimensions by class, including price point, fashion/basic, BSR, concept, and ensure all commercial needs are met

  • Detail out financial requirements of the style/style colors defined by the Merchants by establishing IMU targets, initial projections based on like styles

  • Manage analysis and Line Plan completion for respective category


  • Review region/channel input for respective category and provide perspective on opportunity/impact to both SKU targets and global business

  • Partner with channels and regions to develop pricing and promotional strategies/guidelines for respective category

  • Reconcile regional/channel quantities to understand likely line adoption and track targets against MFP; propose changes as necessary for respective category

  • In partnership with SD, prepare final projections for respective category

  • Analyze the business on an on-going basis to understand core drivers; identify opportunities and risks for respective category and partner with merchandising to respond appropriately

  • Leverage these learnings to improve on-going decision-making within and across the business segments

  • Seek opportunities to contribute ad-hoc analysis as needed

  • Develop people and talent to drive for a world class planning team

  • Be an advocate for people development through consistent guidance, feedback, and coaching

  • Create a learning environment where team learns and builds essential skills that benefit the greater organization and their careers




Experience, Skills & Knowledge


  • Minimum of 3 to 5 years’ experience in fashion / apparel

  • Previous planning experience (3 to 5 years ideally)

  • People management experience

  • Strong analytical and problem solving skills

  • Excellent cross-cultural, cross divisional, cross functional communication and partnering skills

  • Global mindset and understanding

  • Strong Influencing skills

  • Excellent presentation skills

  • Ability to prioritize and multi-task

  • Excellent Microsoft Office knowledge

  • Detail and solution oriented

  • Team player

  • Affinity and passion for the brand / category