The Job

Full-time remote position. Flexible location but able to work East Coast time for at least 5 hours daily

Position Overview

Splash is seeking an experienced, creative, and highly organized Manager, Brand & Digital Engagement to strengthen how Splash shows up across digital channels and donor-facing touchpoints. This role sits at the intersection of brand stewardship, storytelling, website ownership, and audience engagement.

The Manager, Brand & Digital Engagement will own Splash's day-to-day brand presence across digital platforms, lead editorial planning, and create compelling, clear, polished, and consistent communications for donors, partners, prospects, and the broader public.

This role is ideal for someone who can operate independently in a lean environment, move comfortably between strategy and execution, and produce high-quality work that strengthens Splash's brand and deepens audience engagement.

Reports to Director of Development Operations

Roles & Responsibilities

1) Brand Stewardship

• Serve as the day-to-day steward of Splash's brand identity, ensuring consistency in tone, messaging, and visual standards across external communications.
• Maintain and refine brand guidelines, templates, and messaging tools to support strong and consistent use across teams.
• Ensure storytelling is ethical, accurate, audience-aware, and grounded in Splash's mission and values.
• Manage Splash's library of photos, videos, templates, and creative assets so materials are organized, accessible, and ready for use. Identify opportunities to improve efficiency, consistency, and effectiveness across Splash's communications ecosystem.

2) Content Strategy & Storytelling

• Build and manage an editorial calendar and digital campaigns aligned with fundraising priorities, program milestones, and key external moments.
• Write, edit, and produce strong content across formats, including donor emails, newsletters, website stories, blogs, one-pagers, fact sheets, campaign messaging, annual reports, and presentations.
• Translate complex ideas and impact data into accessible, compelling communications.
• Partner with program, country, and leadership teams to gather stories, quotes, data, and visuals that bring Splash's work to life.
• Support internal teams with messaging guidance, light editing, and brand-aligned communications tools. Draft guidance / develop SOP for brand/messaging/comms for external implementing partners

3) Website Ownership & Digital Engagement

• Own and manage Splash's website experience, ensuring content is current, compelling, user-friendly, and optimized for engagement and fundraising.
• Manage and expands Splash's social media presence across priority platforms, including LinkedIn, Instagram, Facebook, and other relevant channels.
• Monitor performance across digital channels and use insights to improve reach, engagement, and conversion.

4) Fundraising & External Engagement Support

• Ensure Splash presents itself with professionalism, consistency, and credibility across high-value external moments.
• Develop donor-facing and partner-facing materials, including pitch decks, stewardship assets, campaign content, talking points, digital content, and leave-behinds, to support communications and engagement tied to events, conferences, donor gatherings, partner convenings, campaigns, and other external visibility opportunities.
• Partner closely with the Development team to align communications with cultivation, solicitation, and stewardship priorities.

Proactively manage media engagements and inquiries by drafting clear and accurate press releases, announcements, and related materials that reflect Splash's mission and strengthen visibility during key moments

Qualifications

• Bachelor's degree or equivalent experience in communications, marketing, journalism, public relations, or a related field.
• 5 years+ of relevant experience in brand, communications, digital engagement, content strategy, or nonprofit fundraising communications.
• Exceptional writing, editing, and storytelling skills, with strong judgment around tone, audience, and message discipline.
• Demonstrated experience managing websites, social media channels, editorial calendars, and digital campaigns with a high degree of independence.
• Experience creating donor-facing or partner-facing materials such as presentations, reports, campaign assets, one-pagers, or impact stories.
• Familiarity with CRM and email marketing platforms; experience with Salesforce NPSP and/or EveryAction strongly preferred.
• Experience with digital analytics, email marketing, and publishing platforms. Working knowledge of design tools, such as Canva, Adobe Creative Suite, or InDesign.[GU1]
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-moving environment.
• Commitment to ethical storytelling and thoughtful representation of children, communities, and partners.
• Interest in global development, WASH, and mission-driven communications.

The Ideal Candidate

The strongest candidates for this role will be:

• equally comfortable shaping ideas and executing them
• able to work independently with sound judgment and follow-through
• skilled at turning complex program and fundraising priorities into clear, engaging content
• highly collaborative across teams, functions, and time zones
• energized by building a polished, credible, and compelling external presence for Splash

Compensation and Benefits

The salary for this role is between $75,000 - $90,000, in line with experience. At Splash, we prioritize our mission by offering benefits to support our employees and their families.
• Splash operates across time zones with flexible work schedules. Team members can set standard hours within their time zone but should be available for occasional off-hours work. This is balanced by a self-managed schedule allowing personal time.
• Benefits include 18 days of paid time off, increasing by 2 days each year up to 28 days, 11 paid holidays, and Wellness Fridays (reduced hours on Fridays). Additionally, we offer two weeks of paid time off mid-year during July 4th week and the last week of the year.
• Medical, dental, vision insurance, and a 401K plan with a 3% match.