Manager Brand Advocate

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 09/21/17
Atlanta, GA
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 09/21/17

The Manager Brand Advocate will coach and mentor a team of direct reports responsible for partnering with strategic suppliers to drive a best-in-class online customer retail experience. The team will be responsible for enhancing online presence at an item level and building strong business relationships with suppliers to improve conversion, drive online traffic, and grow sales. The team will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. In support of The Home Depot omnichannel retail strategy, this role will frequently partner with cross-functional groups (i.e., Merchandising, IT/Web Operations, Digital Marketing, Product Management, User Experience) to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.


  • 45% – Develop and manage a team who will build plans to improve the online customer experience and identify opportunities to drive online growth for key suppliers. Ensure team is trained and executing on content optimization, providing supplier support, and project planning.
  • 20% – Translate business goals into program strategic initiatives. Assess customer behavior for consideration in upcoming projects via data analysis (e.g., click-through, surveys, heat maps). Identify program growth opportunities, build brand awareness and pitch new business for the program. Uncover process improvement opportunities.
  • 20% – Partner with vendors and cross-functional teams (i.e., Merchandising, IT/Web Operations, DigitalMarketing, Product Management, User Experience) to build, implement, and evaluate processes to create program efficiencies. Ensure strong supplier and merchandising relationships are cultivated and maintained.
  • 15% – Assign project duties to team members and continuously assess project progress from start to finish through weekly meetings to ensure program deliverables are met. Responsible for budgeting and resource management to ensure program execution is on time and within budget.

This position reports to Sr Mgr Brand Advocate.
This position has 5-6 direct reports.



Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Typically requires overnight travel less than 10% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
Experience in Vendor Management Systems, Digital Marketing, Ecommerce, and Merchandising
High proficiency in Excel and PowerPoint
Experience with SQL and Adobe products (i.e., Adobe Analytics & Workspace) highly preferred
Technical aptitude and agility to learn database systems and web-based platforms (i.e., JMP/SAS, BrightEdge, Google AdWords)
Proven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space

Job ID: 109723

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