Manager, Analytics in Chicago, IL

$100K - $150K(Ladders Estimates)

Performics   •  

Chicago, IL 60601

Industry: Business Services

  •  

5 - 7 years

Posted 55 days ago

Job Description

Overview:

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Manager, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
  • Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities

  • Define, prioritize and execute various analytics projects including budgeting and scenario planning, test design, campaign management and advanced report production
  • Responsible for KPI development and identification of strategic areas for optimization
  • Proactively identify clients' needs and scope advanced analytics project to grow business
  • Contribute the strategic planning process for the clients with new ideas and process development
  • Develop relationships with clients, internal stakeholders and sister agency partners toward best-in-class data and quantitative marketing strategies
  • Participate independently in weekly/monthly client calls and lead analytics focused calls

People & Team Development

  • Manage and/or mentor Sr. Analysts, and Analysts
  • Participate in talent recruiting and retention efforts

Practice Development

  • Develop, refine, and implement best practices to demonstrate strategic thinking and quality of service of the Analytics team
  • Contribute to the growth and evolution of key analytic products
  • Partner with publishers and technology platforms to develop and implement innovative solutions Work within a collaborative team to address client and industry challenges
  • Link media and content strategies with customer analytics to build personalized marketing services

Qualifications

  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
  • 4-5 years of experience in interactive marketing or business consulting using data and information to drive marketing recommendations; experience in management a plus
  • Hands on experiences in advanced statistical modeling including predictive modeling, customer segmentation and test design
  • Experiences in SQL preferred
  • Experiences in R, Python (or other statistical analysis and data mining packages)
  • Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics a plus
  • Experience with digital media measurement and analytics
  • High competency level in MS Office with specific strengths in Excel (knowledge of VBA a plus) and PowerPoint
  • Experience with business intelligence platforms such as Tableau and an understanding of relationship database a plus
  • Experience with machine learning principles and applications a plus
  • Possession of excellent written, oral communication and presentation skills
  • Able to work independently and balance multiple tasks


Valid Through: 2019-10-17