Manager 1, Marketing

Comcast Spectacor   •  

West Palm Beach, FL

Industry: Media

  •  

5 - 7 years

Posted 52 days ago

Job Summary:

Develops and executes regional marketing programs to gain new customers and

maintain the current subscriber base. Serves as marketing contact for employees and

outside vendors. Deploys and measures effectiveness of hyper-local marketing initiatives,

regional incentives, store marketing and direct mail marketing campaigns. Tracks market

trends, analyzes results, and drawsconclusions about performance in order to recommend

improvements to marketing strategies and tactics. Manages team which may include exempt

and non-exempt employees. Serves as subject matter expert and provides

guidance to employees as required. Develops process and procedures to

drive efficiencies. Assists in development, and meeting of,departmental budget.


Employees at all levels are expect to:


- Understand our Operating Principles; make them the guidelines for how

you do your job

- Own the customer experience-think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

- Know your stuff-be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

- Win as a team-make big things happen by working together and being

open to new ideas

- Be an active part of the Net Promoter System-a way of working that

brings more employee and customer feedback into the company-by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our

communities

Core Responsibilities:

- Develops and executes markeitng programs to drive penetration in

targeted properties through improved business processes, events, direct

mail, telemarketing and other tactics as appropriate.

- Manages store marketing programs including traffic drivers, store opens/moves

and events.

- Supports incentive programs for local channels by understanding division

initiatives and channel needs, and then developing and executing, regional programs

that may include contest and flash programs.

- Tracks and manages marketing expenses in order to ensure that they are

within budget parameters.

- Develops and maintains demographic and other market data as needed in

order to support marketing goals.

- Gathers and communicates marketing campaign information and subscriber

feedback in order to promote a common understanding of marketing

campaigns, changes, and issues.

- Analyzes subscriber numbers and packages and revenue to determine

performance compared to budget.

- Creates reporting to measure success of marketing programs.

- Assists with maintaining and improving ongoing marketing programs,

analyses, and reports.

- Develops new ideas and communicates potential uses for analytics

across the business.

- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

occasional nights and weekends to support regional events, variable

schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

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- Generally requires 6-9 years related experience