Loyalty Program Director

Foot Locker   •  

New York, NY

8 - 10 years

Posted 231 days ago

This job is no longer available.

20069

Overview

Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, Footaction, Kids Footlocker, Lady Footlocker, Eastbay, and SIX:02.

 

We are seeking a talented Director to join the growing Loyalty team within the Global Digital Marketing organization working across the Foot Locker brand portfolio. In this role, the Director will lead the team responsible for the redevelopment of Foot Locker Inc.’s customer loyalty program. This is a high-profile initiative with senior-level visibility. The ideal candidate will have strong leadership and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done (think ‘start-up’ within the organization). A passion for putting the customer first is a must, and experience with loyalty programs is preferred.

Responsibilities

 

  • Lead three main workstreams to bring the new loyalty program to life; Program Management & Strategy, Redemption Center & Partnerships, Branding & Customer Experience
  • Collaborate across the business to bring the vision to life (i.e. Data/Analytics, Technology, Legal, Brand Marketing, Digital Marketing, Store Operations, Customer Service, etc.)
  • Drive enrollments in and engagement with the program
  • Monitor the health of the program with reports and dashboards and develop insights for future program enhancements
  • Collaborate with CRM team to build strategies to grow and strengthen the program, including seamless integration into communications across the customer journey
  • Oversee program cost center/budget
  • Work closely with marketing teams across retail brands to ensure alignment with brand equity, voice and storytelling priorities
  • Design test & learn strategies to enhance the program’s value for partners
  • Provide strategic thought leadership to support the performance of the current program during the transition to the new program
  • Support the design of program globalization

 

Qualifications

  • 7-10 years of experience in the customer/loyalty marketing space
  • Direct to consumer marketingexperiencerequired
  • Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning
  • Verbal and written communication skills
  • Strong collaborative spirit, and relationship-builder both internally and externally
  • Strong Excel & PPT skills
  • Global experience a plus
  • Bachelor's degreerequired, advanced degree a plus