Lifecycle Marketing Manager in Seattle, WA

$100K - $150K(Ladders Estimates)

Zillow   •  

Seattle, WA 98160

Industry: Consumer Technology

  •  

5 - 7 years

Posted 32 days ago

Buying and selling a home can be a complicated experience with an uncertain timeline. Zillow Premier Agents are key in making this process quicker, easier and painless. As such, we are laser-focused on developing programs designed to help our partner agents deliver outstanding experiences to Zillow customers who are on the journey to a new home. As a Lifecycle Marketing Manager, your role is to recommend and develop high-impact strategies powered by marketing automation that build deep partnerships with current and future Zillow Premier Agent partners and enable them to be the best agents they can be. Come join Zillow in changing the real estate industry!

About the role

  • Partner across an Integrated marketing group to recommend and develop multi-channel (including email, push, SMS) lifecycle outreach strategies to our partner agents, including new partner acquisition, upsell/add-on consideration, product/feature engagement, event attendance - all of which empower our partners to help our customers find and transact on a home they love
  • Work alongside Partner Marketing, Product Marketing, Sales and Marketing Operation teams to develop lead scoring and nurture strategies, assess new opportunities, and help define orchestration between marketing and sales
  • Partner with Product Marketing to develop programs by cohorts to improve personalization, create tailored messaging strategies
  • Partner with Marketing Operations to scope automated tools meant to drive scale
  • Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis
  • Leverage analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments
  • Lead the end-to-end management of lifecycle marketing GTM programs, including channel recommendations (including email, push and SMS), creation, deployment, testing, optimization, analysis and reporting
  • Gather and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process

Who you are

  • You have 5+ years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs (B2B experience preferred)
  • You have considerable experience with marketing automation (Salesforce Pardot experience a plus)
  • You have demonstrable experience deriving and using customer insights and data to understand the customer base (Tableau experience a plus)
  • You are comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up
  • You have a successful track record of developing and executing channel strategies, including measuring and delivering on performance targets
  • You have strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Wrike/Asana experience a plus)
  • You possess a strong understanding of partner mindset and you have a dedication to great experiences
  • You take ownership, are an inventive problem solver, and have a high level of accountability
  • You have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
  • You demonstrate outstanding verbal and written communication skills

Valid Through: 2019-11-12