Lead Media Analyst

Confidential Company  •  Atlanta, GA

Less than 5 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Atlanta, GA
Less than 5 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

This role will serve as an analyst within the Marketing Analytics function on the Customer & Market Insights team.  This analyst is needed to take data from various sources, including offline data sources, digital online data sources and third party data sources and use sophisticated means to mine the data for insights particularly as it relates to media.  This will also include maintaining data quality for our Marketing Mix Model program and identifying new sources. 

Responsibilities

  • Understanding and applying data mining techniques to generate deep insights and discover effective solutions for our media data
  • Providing modeling and optimization support to the Media team and Customer & Market Insights department
  • Devising methods for identifying data patterns and trends in available information sources.
  • Working with external agencies and vendors to access new data sources.
  • Producing periodic reporting to support media and Customer insights
  • Responding to ad-hoc analysis and reporting requests to provide insight into marketing effectiveness.
  • Supporting the data integrity and infrastructure of the Marketing ecosystem.
  • Managing all work with due skill, care and diligence, including effective quality controls and risk management/mitigation 

 

Minimum Qualifications

  • Strong analytical skills to define solutions to business problems
  • SAS, SPSS or R experience, or similar analytic tool, (ideally two years+ experience in industry)
  • Experience with SQL, Alteryx or like data transformation tool
  • Strong Microsoft Excel ability
  • Strong verbal and written communication skills

 

Preferred Qualifications

  • Experience working with media or digital data
  • Experience working with 3rd party data
  • Previous background/experience in Data, Data Analytics, Data Management, Data Governance

Minimum Years of Experience

3

Travel Requirements

15%

Required Level of Education

Bachelor's Degree


2017-3802

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