Lead Data Analyst

Confidential Company  •  Atlanta, GA

Less than 5 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Atlanta, GA
Less than 5 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

Responsibilities

  • Assist in identification and implementation of data sets related to new data platforms, including a DMP, CDP and others identified in our analytic roadmap to support analytic capabilities
  • Analyze quantitative data and qualitative research to better understand customers and competitors
  • Understand and apply data mining techniques to generate deep insights
  • Support Customer & Market Insights in providing strategic insights to Marketing
  • Proactively identify and resolve areas of friction impacting operation or usability of data
  • Partner with IT to ensure adherence to industry leading data integrity practices

Minimum Qualifications

  • Comfortable with manipulation of data sets from a variety of sources
  • Strong analytical skills to define solutions to business problems
  • SAS, SPSS or R experience, or similar analytic tool, (ideally two years+ experience in industry)
  • Experience with SQL, Alteryx or like data transformation tool
  • Strong Microsoft Excel ability
  • Strong verbal and written communication skills and ability to work cross functionally
  • Strong interest in customer focused marketing technologies that lead to insights for the business

Preferred Qualifications

  • Previous background/experience in Data Analytics, Data Management and/or Data Governance
  • Experience in the day to day support of marketing technology platforms, for the purpose of supporting data mining and analytic needs
  • Understanding of customer recognition and management of PII for targeted engagement
  • Experience implementing data platforms
  • Strong understanding of marketing automation best practices
  • Experience collaborating with IT organizations
  • Ability to translate identified business use cases into analytical & technical requirements

Minimum Years of Experience

3

Travel Requirements

10%

Required Level of Education

Bachelor's Degree

2017-3801

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