Reporting to the Director, FDMC, the Key Account Manager (KAM) is responsible for the development and execution of sales strategy and promotional plans to successfully sell and promote the Company portfolio of brands, Company industry leadership and capabilities to their assigned list of accounts. The KAM is responsible for implementing brand strategies and tactics with customers by working closely with key decision makers and utilizing consumer insights and category management initiatives to drive customer decision-making.
This position strengthens current customers and establish new relationships with growth target accounts located in their assigned region. Performance is measured on sales revenue, total distribution point growth, along with assigned role specific business objectives.
What you will be doing:
Grow and maintain expertise of assigned accounts.
Identify and develop opportunities at existing and new customers for incremental volume and revenue growth.
Schedule, plan for and conduct category reviews that serve the customer's needs and drive forward the goals of Company brands; discuss the state of the business, consumer trends, key business drivers, incremental opportunities. Own follow up and next step deliverables.
Perform regular retail surveys to understand competitive market, pricing and SKU opportunities
Actively plan and present all corporate sales initiatives to all key accounts.
Creatively build and execute annual account-specific promotional plans keeping in mind all corporate initiatives, specific SKU selection and budgets.
Manage internal expectations: CRM maintenance, reporting, forecasting, spend budget management, periodic business reviews, interdepartmental collaboration as needed.
Utilize internal, as well as syndicated data, such as SPINs and Nielsen for data driven selling and strategic planning.
Partner with and manage broker relationships
Attend key account functions such as table tops, any special training events, or industry trade shows.
What you bring to the team:
Required Education and Experience:
Bachelor’s degree in Business Development or similar field.
Minimum of five years’ strategic sales and category management experience.
Experience with data analysis and strategic selling.High level of competency with reporting, analyzing, and planning; based on category and channel data.
Proven ability to increase sales.
Proficient with Microsoft Word, Excel, PowerPoint.
Expertise understanding SPINS, IRI/Nielsen data.
Preferred Education and Experience:
Vitamin/supplement category or natural/organic consumer packaged goods experience.
Previous CRM experience.
Req Number SAL-17-00036