Job Title Integrated Media & Communication Manager
Reports to: Director of Brand Communications
Location: Evanston, IL (hybrid)
The Integrated Media & Communications Manager is a communications generalist who plays a central role in delivering our brand's communication strategy. This role supports the Brand Communications Director by coordinating across creative, media, PR, experiential, digital, and partnership initiatives to ensure cohesive, impactful storytelling across all channels. The ideal candidate brings cross-functional fluency, strong agency management skills, and a passion for integrated brand building. They will have a proven track record in translating business objectives into tactical executions with measurable results.
Key Responsibilities
1. Communications Strategy & Planning
- Support the Brand Communications Director in developing and executing the integrated communication strategy.
- Translate strategic priorities into cohesive, channel-appropriate plans across paid, earned, shared, and owned media.
- Working closely with a global team, implement best practice planning and protocols and drive internal alignment of the plan.
2. Agency & Vendor Management
- Serve as day-to-day liaison with creative, media, PR, and experiential agencies.
- Develop clear, actionable briefs for creative development, media planning, content creation, and campaign execution.
- Guide agency partners toward integrated thinking, ensuring all touchpoints deliver consistent brand messaging and are in line with strategic objectives.
3. PR, Experiential & Brand Activation
- Shape and develop the brand's PR approach, bring the brand to life for our consumer community, identify proactive outreach moments, and reactive opportunities.
- Lead coordination of experiential activations, brand events, and large-scale moments that extend brand buzz and earned media potential.
- Measure impact of PR and experiential programs, providing insights and recommendations.
4. Strategic Partnerships & Collaborations
- Identify and evaluate potential brand partners-creators, organizations, platforms, and cultural partners-with opportunities for content or campaign collaboration.
- Maintain relationships with existing partners, ensuring alignment with brand values and strategic goals.
- Build partnership concepts that generate reach, relevance, and meaningful brand affinity.
5. Digital, Social & Search Integration
- Partner with the digital and social teams to translate the communication strategy into always-on content for owned channels.
- Ensure campaigns are optimized for digital excellence, including search (SEO/AEO), social formats, and emerging platform opportunities.
- Champion content quality, consistency, and channel-fit across all social and digital activations.
6. Insights & Performance
- Track performance of media, PR, and social campaigns, synthesizing insights across channels.
- Share actionable learnings with stakeholders to inform future planning.
- Stay current on cultural trends, platform evolution, audience behaviors, and best-in-class brand communication.
Qualifications
- 5-7 years of experience in integrated communications, brand management, media, PR, or related fields.
- Experience working with and managing external agencies.
- Strong understanding of earned, paid, and owned channels and how they work together.
- Exceptional communication and cross-functional collaboration skills.
- Ability to synthesize complex information into compelling briefs and actionable direction.
- Strong project management capability and comfort working in fast-moving, deadline-driven environments.
- Passion for storytelling, brand building, and cultural awareness
Salary Range: $130k-$159K
