Integrated Campaign Manager at Ivanti in South Jordan, UT

Job Description

The Integrated Campaign Manager will support the Growth Marketing Strategy team in developing and executing best-in-class multi-channel, integrated marketing campaigns. As a member of the Global Demand Center of Excellence (COE), this individual will provide consultation on best practices for and optimization of integrated multi-channel marketing campaign execution including email marketing, targeting and segmentation, content syndication, webinar/event execution, chat workflows & sales prospecting sequences.

The Integrated Campaign Manager must bring strategic and technical expertise, as well as deliver exceptional quality of service to internal marketing partners to achieve aggressive pipeline and revenue targets.

Success of this role will be measured based on:

• growth KPIs for the businesses, such as pipeline and revenue realization
• internal customer service KPIs, such as SLAs and internal 360 satisfaction scores
• ability to successfully support world-class marketing program execution at scale

Key Responsibilities

This individual contributor will be accountable the following:

• Email Marketing & Automation Best Practices and KPIs
• Multi-Channel Automated Campaign Design
• Inbound Lead Generation Campaigns
• International Data Privacy & Governance
• Tactical Marketing Measurement & Optimization
• Webinar Management & Execution Services
• Direct Mail Campaign Execution & Vendor Management
• Chat Workflows & Sales Sequence Administration

Required Skills and Experience:

• 4+ years in B2B email marketing or marketing automation
• Broad knowledge of the B2B MarTech landscape.
• Strong knowledge of email marketing best practices, commercial privacy regulations (CAN-SPAM, CASL, GDPR), and webinar platform management (ON24, Webex a plus)
• Eloqua knowledge and expertise are strongly preferred, but other MAP experience may be considered.
• Strong communication and presentation skills
• Acts and leads with integrity, honesty and empathy, and holds team to the same standard