Develop and lead product go-to-market strategies across various channels of distribution including Independent Marketing Organizations, Managing General Agents, Broker Dealers, and Financial Institutions for small to midsized manufacturing, light industrial, construction and specialty businesses insurance.
*** Review existing industry and competitive research to understand customer needs, get a pulse of the market, and identify path forward to support marketing and distribution.
*** Develop and lead strategic go-to-market plans for the launch of new products and releases.
*** Manage cross-functional implementation of plan, including strategizing with marketing, market planning, competitive intelligence, research, sales, operations, and executive leadership teams.
*** Develop implement, and manage marketing programs that drive qualified leads, including content, webinars, nurturing campaigns, whitepapers, etc.
*** Craft product positioning and messag
Valid through: 2020-1-17