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Initiative- Group Director, Business Intelligence at IPG MediaBrands in New York, NY



$250K — $500K+*


Digital Marketing & Social Media, Business Intelligence & Analytics, Technology Management


15+ years

Job Description

Your role is to lead Business Intelligence & Accountability for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and leading the team managing all deliverables for these clients.


  • Client
  • Development of client-specific measurement plans
  • Manage the outputs of day to day requirements and workflow of the client as it relates to Business Intelligence & Accountability
  • Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights
  • Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate
  • InternalSee More

    Valid through: 7/8/2020

About IPG MediaBrands

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* Ladders Estimates

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