Influencer & Earned Media Marketing Program Manager

FOLIOfn   •  

Mc Lean, VA

Industry: Accounting, Finance & Insurance


5 - 7 years

Posted 61 days ago

This job is no longer available.

Folio Investing is looking for an Influencer Marketing Program Manager who can help us build and grow an earned media and influencer program from the ground up. The ideal candidate has a growth mindset and deep knowledge of earned media, influencer trends and the current social medialandscape. The individual we are seeking is someone with amazing relationship-building skills who has ability to lead, and is also willing to roll up their sleeves to get the job done.

The Program Manager will be responsible for leading strategy and execution of day-to-day activities using media, influencers, , content promoters and content creators. He/she will also be responsible for creating and implementing influencer programs, mailings, and measuring success against program’s goals.

Successful candidate will work with external agencies and partners to amplify Folio’s unique positioning in the Fintech marketplace, and must have a passion for Folio’s mission to help investors lead healthy financial lives.

Strong relationship-building and communication skills are required, along with strong creative, strategic and organizational skills. A comprehensive understanding of the evolving digital media landscape as a means to drive awareness and conversion as well as a deep passion for the influencer and social media space is required.


  • Establish the Folio brand and product awareness by partnering with key influencers at all levels to spread the brand message

  • Proactively identify opportunities to advance Folio’s reputation and brand image while managing external agency to create, execute and manage strategies to generate awareness, drive conversion and reinforce brand equity

  • Develop an earned media plan as an extension of the overall communications strategy

  • Cultivate a digital community of brand ambassadors who will drive the conversation around personal finance and investing with a potential spin on social responsible impact investing

  • Continue to build a pipeline of content creators and a foundation for a potential ambassador or referral program

  • Guide our influencer partners to create content that converts and supports the goals of product launches, events, and other brand initiatives

  • Create, implement, and oversee an influencer strategy and plan that aligns with Folio Investing’s goals and measure the performance and impact of these partnerships on an ongoing basis

  • Drive awareness across channels by creating opportunities to engage with influencers and drive brand engagement through events, and specialty programs

  • Partner cross functionally with internal teams to create influencer product and seeding materials


  • Bachelor’s degree, plus 5 years of experience in an influencer marketing, media relations, and/or strategic partnerships role
  • Experience building community, both digitally and in real life: killed in creating a community and conversation around amazing brands
  • A passion for Folio Investing’s mission and willingness to work tirelessly to identify the right influencers who can amplify our message
  • Strategic thinker who can act tactically; Ability to set broader strategic goals, and to break down the tactical executions and steps that need to be taken in order to achieve the goals.
  • Capacity to take ownership over your domain, and the ability to set a vision and drive process forward
  • Ability to bring new ideas to life and challenge the status quo; to build strategy and execute soup-to-nuts and think with an influencer first mentality
  • Ability to manage writing a creative influencer brief or leading an influencer trip, and a willingness to package a mailing or print FedEx lables
  • Hands-on experience with all social media platforms
  • Strong verbal and written communication skills and interpersonal skills; personable yet persistent
  • Highly organized and a high level of attention to detail
  • Collaboration skills - always thinking about how to help the teammates around you excel
  • Experience prioritizing and juggling numerous projects and deadlines in a fast-paced environment