Folio Investing is looking for an Influencer Marketing Program Manager who can help us build and grow an earned media and influencer program from the ground up. The ideal candidate has a growth mindset and deep knowledge of earned media, influencer trends and the current social medialandscape. The individual we are seeking is someone with amazing relationship-building skills who has ability to lead, and is also willing to roll up their sleeves to get the job done.
The Program Manager will be responsible for leading strategy and execution of day-to-day activities using media, influencers, , content promoters and content creators. He/she will also be responsible for creating and implementing influencer programs, mailings, and measuring success against program’s goals.
Successful candidate will work with external agencies and partners to amplify Folio’s unique positioning in the Fintech marketplace, and must have a passion for Folio’s mission to help investors lead healthy financial lives.
Strong relationship-building and communication skills are required, along with strong creative, strategic and organizational skills. A comprehensive understanding of the evolving digital media landscape as a means to drive awareness and conversion as well as a deep passion for the influencer and social media space is required.
Establish the Folio brand and product awareness by partnering with key influencers at all levels to spread the brand message
Proactively identify opportunities to advance Folio’s reputation and brand image while managing external agency to create, execute and manage strategies to generate awareness, drive conversion and reinforce brand equity
Develop an earned media plan as an extension of the overall communications strategy
Cultivate a digital community of brand ambassadors who will drive the conversation around personal finance and investing with a potential spin on social responsible impact investing
Continue to build a pipeline of content creators and a foundation for a potential ambassador or referral program
Guide our influencer partners to create content that converts and supports the goals of product launches, events, and other brand initiatives
Create, implement, and oversee an influencer strategy and plan that aligns with Folio Investing’s goals and measure the performance and impact of these partnerships on an ongoing basis
Drive awareness across channels by creating opportunities to engage with influencers and drive brand engagement through events, and specialty programs
Partner cross functionally with internal teams to create influencer product and seeding materials