Industry Marketing Manager

Citrin   •  

New York, NY

Industry: Accounting, Finance & Insurance


5 - 7 years

Posted 85 days ago

This job is no longer available.

The Industry Marketing Manager role is responsible for the development and execution of all marketing plans, proposals, and initiatives for a range of the Citrin Cooperman’s industry practices including Financial Services, Private Equity, Manufacturing, Distribution, and Franchising. Other responsibilities and support functions as needed.

Key responsibilities include:

  • Drive marketing with a minimum level of supervision to support strategic plans of the firm and assigned practice groups
  • Take an active leadership role in scheduling, attending, and leading assigned practice group marketing meetings; working with office leaders to develop marketing plans; and executing on marketing items that arise within these meetings
  • Facilitate the development and maintenance of robust client, prospect, and referral lists for marketing campaigns
  • Develop marketing campaigns for assigned practices and develop end-to-end plans for all (pre- thru post-follow-up) including ROI tracking and reporting
  • Develop and execute a referral marketing program in assigned practices
  • Independently create and manage all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
  • Work with practices on all proposal and pitch development including initial prep, writing and creation of deliverables, and follow-up
  • Work in conjunction with geographic and firm marketing to leverage campaigns and events and customize for your practice areas
  • Work with Communications Manager and Practice Groups to develop appropriate marketing collateral and thought leadership
  • Establish and manage relationships with appropriate external organizations, vendors, etc.

Skills necessary:

  • Bachelor's degree required (Marketing, Communications or Business major, a plus)
  • Minimum of 5-8 years of work experience in marketing
  • Experience building various types of marketing campaigns to raise brand awareness and drive lead generation
  • Versed in creating benefit-oriented collateral with strong call to action that yields results
  • Proficiency in MS Office applications, required
  • Strong writing skills a must
  • Proposal writing experience required
  • Prior marketing experience with accounting or other professional services firms preferred
  • Ability to travel between offices when needed

Requisition ID : 1170