Industry Analyst Relations Senior Manager, Communications

Sage Accpac   •  


Industry: Technology


5 - 7 years

Posted 34 days ago

The successful candidate will benefit from a highly competitive salary and benefits package.
Key accountabilities and decision ownership
• Build strong relationships into the North American Analyst relations community
• Engage as a credible spokesperson for the company and proactively communicate relevant news and information to the analyst community
• Build strong relationships with Sage Product Management and Product Marketing teams and both understand their business objectives and be able to articulate them independently to the analyst community
• Execute on a tiered analyst relations program to ensure proactive and results-oriented communication with all North American analysts who cover Sage. This includes deepening our relationship with key analysts from top firms through high touch activities such as in-person meetings, as well as building volume- based communications programs targeted at 2nd and 3rd tier analysts
• Strong executive presence, ability to ‘push back’ and provide senior counsel to spokespeople
• Provide communications expertise, support and advice to the executive team, including written materials, presentations, etc. for sharing with Analysts
• Plan and execute events that support the above objectives
• Partner closely with One Sage and North American PR team to ensure aligned and seamless messaging on relevant product and tech areas
• Maintain a measurement framework to evaluate the success of activity Skills, know-how and experience: Must have: (5 or 6 Max)
• 5 – 8+ years of dedicated experience in technology Analyst Relations, ideally in-house or a combination of agency/in-house
• Bachelor’s degree or equivalent experience in a related field
• Ability to work independently and with global matrix teams
• Demonstrable track record leading and managing communications campaigns and reporting measurable results
• Strong product or technology PR experience or understanding of how these functions interact
• Excellent writing and presentation skills
• Strong understanding of digital and social media
• Familiarity with trends and issues related to the SME technology space and Financial Software
• Ability to travel for events/analyst engagement
• Proven networks in the Industry Analyst relations community

Key performance indicators

• Consistent and increasing sentiment within the analyst community
• Consistent and increasing positive coverage within analyst research and reports
• Enabling Sage products to be included in key industry reports and reviews Key stakeholders:
• One Sage Communications team – including Internal Communications, Public and Investor relations
• In country PR leads
• Product Management, Product Marketing, Partner and delivery teams
• Market Intelligence
• Brand
• CMO.