Inbound Digital Marketing Manager

1A Auto  •  Westford, MA

5 - 7 years experience  • 

$100K - $150K
Posted on 05/17/18 by Valerie McCarthy
1A Auto
Westford, MA
5 - 7 years experience
$100K - $150K
Posted on 05/17/18 Valerie McCarthy

About 1A Auto

1A Auto is a high growth e-commerce company and we pride ourselves on employing the best talent.

Each team member brings a unique skill set to the table and collectively have a track record of accomplishing the most challenging of goals. We are an online aftermarket auto parts retailer headquartered northwest of Boston. We are a leader in our market and are positioned for further growth. We offer a great * can-do*  culture, a casual work environment, and the opportunity to apply your skills in a rewarding situation.

General Responsibilities

*        Develop strategy and roadmap for ecommerce marketing programs including, PPC, SEO, email and social media

*        Develop and lead marketing team of 5-10 people

*        Owning strategy and tactical execution for ecommerce acquisition marketing programs as well as evaluate new opportunities to drive growth across our businesses

*        Manage and optimize marketing campaigns in a forward thinking way to ensure success in the ever changing digital world and evolving consumer buying habits

*        Drive customer engagement through the development and execution of a social media strategy and deployment of content across key social channels.

*        Develop, grow and optimize email marketing by identifying the appropriate segmentation and corresponding messaging strategy

*        Develop, manage and prioritize optimization efforts to increase qualified natural search traffic.

*        Actively participate in shaping the short and long-term strategy to provide an enjoyable and engaging experience throughout the customer journey

Qualifications

*        Proven experience in ecommerce, advertising, digital marketing and a track record of delivering outstanding results

*        Demonstrable experience leading and managing PPC/SEO/SEM, marketing database, email, social media and display advertising campaigns

*        Analytical thinker able to drive metrics and benchmarks to ensure continuous improvement in process and results

*        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

*        Demonstrated ability to manage complex and highly visible projects

*        Superior communication skills and clear customer focus

*        High attention to detail and proven ability to manage multiple, competing priorities simultaneously

*        Strong technical knowledge relevant to typical ecommerce environment

*        Collaborative working style with creative & data teams

*        Proven cross-functional collaboration with sales, merchandising and other key departments.

Education  

Bachelor's degree (BA/BS) in marketing, advertising or business plus 5-7 years' experience in retail marketing, internet marketing, and/or multi-channel marketing; or combination of relevant education and experience.

Please note: This job description is not all inclusive, but rather is intended to capture the majority of the job functions.

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