Apple Services is looking for a senior leader to manage oursocial media marketing strategy and teams within our video businesses. You are an extraordinary leader and manager with an expert knowledge ofsocial media marketing tactics and platforms with significantexperience in popular culture and brand marketing. You will manage a team of social marketing managers, planningcampaigns for our Video products and services including iTunes, purchase, rental, TV App and our variouspartnerships. You are a seasoned story teller and creative visionary with a cutting edge understanding ofinternet, meme, zeitgeist content who can also demonstrate real ROI.
The role isresponsible for developing the holisticsocial media strategies for all of Apple’s Video businesses. - Developing technical, tactical and structural marketing strategies to meet business goals. - Building and managing the team that executescampaigns within the strategy. - Managing external andinternal creative and executional agencies. - Maintaining voice and tone for individual lines of business through copy, content and creative across multiple platforms. - Developing andreporting against key KPIs and success metrics in order to drive the business. - Managing thesocial media marketingcampaign and agencybudgets. - Ensuring brand consistency in marketing, messaging, and creative byworking with the variousinternal and external partners. - Providing training, guidance and best practices to the individual lines of business. - Monitoring competitor activity and ensuring brand safety. - Working with marketing teams across the business to educate and integratesocial media with all marketing efforts. - Developing content marketing anddistribution strategies with key partners. - Leading communication withinternational marketing leads on social marketing strategy and best practices. - Working with the central Apple Marketing and Communications teams to ensure alignment with company-wide best practices and policies.
Education & Experience
Bachelor’s degree or equivalent preferred.