Head of SEM & Display Marketing

Minted   •  

San Francisco, CA

Industry: Technology


5 - 7 years

Posted 166 days ago

This job is no longer available.

This role is highly visible and will interface regularly senior leadership.

  • Manage campaignbudgets, channels and expenditures to meet efficiency targets.
  • Drive A/B and multivariate testing programs to continually improve ad copy and creative, landing pages, bidding strategies, etc.
  • Analyze performance, and develop and drive appropriate action plans based on conclusions.
  • Test new marketing channels and ad products including own the process from tracking and technical integration to trafficking campaigns, optimizing and determining success
  • Partner with analytics to improve reporting capabilities/marketing dashboards and develop understanding of related metrics (e.g. LTV, new/repeat mix, etc.)
  • Work with design team to develop marketing units, display ads and other creative needed to supportcampaigns. Gather insights on asset performance to inform best practices.
  • Build effective working relationships with agencies and vendors and provide direction in executing campaigns.
  • Drive continued innovation and best practice implementation, regularly sharing knowledge with the marketing team and Minted executives.
  • Clearly communicate results to executives and other marketing team members - this means succinctly articulating the drivers of over/underperformance.

Experience and Skills:

  • Bachelor’s degree with 5-7 years of work experience in digital marketing with proven success in driving new customers on Facebook, Google.
  • 2+ years managing a team
  • Clear communication is a must.  You must be able to think big picture and communicate with executives that are not steeped in channel knowledge and jargon.  
  • Experience in other areas of marketing (eg: product marketing) or strategy is a big plus.
  • Excellent analytical and data skill who enjoys digging deeply into data and building Excel models; experience with SQL is a plus
  • Perfectionist who is extremely detail-oriented and has a passion for being well-organized
  • Outstanding written and verbal communication
  • Fast learner and natural collaborator with excellent listening skills
  • Ownership mindset with outstanding follow-up, follow-through, and time management skills