Head of Marketing

Provation Medical   •  

New York, NY

Industry: Technology

  •  

11 - 15 years

Posted 11 days ago

  by    Maureen Massetti

This job is no longer available.

Wolters Kluwer is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market leading information-enabled tools and software solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.

Within Wolters Kluwer, contains our expert information services businesses that serve large corporations, small businesses and law firms specializing in incorporation and legal business compliance solutions and clearance and protection solutions for trademark and brand professionals.

Responsibilities:

  • Develop, direct, plan and evaluate an integrated marketing strategy, as well as all marketing policies and programs to meet the organization's objectives and work to drive a more customer centric and integrated approach
  • Support the talent management processes through active leadership, coaching, recruiting and organizational development activity including talent review, training and cultivation of new leaders using available programs and tools
  • Maintain effective communication with executives and managers across the company to help ensure proposer sensitivity to the needs of the marketing unit
  • Manage content development, digital marketing (SEO/SEM), Eloqua campaigns, event marketing and direct mail efforts to successful achieve identified business and Marketing effectiveness objectives
  • Drive team to continuously evolve best-in-class marketing techniques; exposing the team to and establishing expectations for mastering new marketing techniques
  • Help ensure positive buyer and user experience with timely communications, consistent messaging and imaging across customer touchpoints to facilitate customer retention
  • Work with the Marketing and Product Analytics team to track, measure and assess all marketing program outcomes to meet sales and revenue targets, and help ensure alignment with corporate goals
  • Works with the finance team to review, amend, analyze and report on expenditure as business requirements demand to help ensure effective budget management
  • Manage the analysis of campaign results to identify profitable offers and recommends modifications to Marketing Management Information campaign plans

Qualifications:

  • Twelve + years of progressive B2B marketing experience
  • Bachelor's degree
  • Experience developing and launching new and existing products, services and product lines
  • Adept at both new customer acquisition and retention

Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer reported 2017 annual revenues of €4.4billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

For more information about our solutions and organization, visit , follow us on , , and

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.