Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our core subscription business
Manage the revenue forecast and delivery for your channels, identifying opportunities to drive and scale profitable DTC new customer acquisition
Partner with the Creative, Brand, and Content to ensure your strategies and plans build on and leverage the integrated marketing strategy
Partner with Finance to ensure we reach our targeted goals and maximize performance, while also thinking creatively about growth opportunities.
Devise a SEO strategy and work with cross-functional teams to execute programs that drive high-quality organic traffic.
Work with Engineering to implement changes on the site ranging from landing pages to ensure strong conversion, to on page SEO strategies
Develop a team, across both internal talent and external agencies to deliver business results, making a judgment call on what is best managed in-house vs. externally.
Develop and lead the team to execute a paid marketing strategy across search, social, programmatic display, referral, native, podcast, and affiliate that drives cost-effective new customer growth (Manage the contracted media agency to successfully deploy a strategic media plan aimed at driving scale while maintaining target efficiency and CAC.)
Develop integrated marketing plans and programs that fuel customer discovery, interest, engagement and retention.
Spearhead the cross-channel retention marketing strategy, managing a team across email marketing and loyalty to improve the retention curve
Budget effectively across your channels, track marketing and keep track of CAC and ROAS
Grow and improve performance across marketing channels through development, implementation and optimization of creative campaigns.
Build and execute a digital testing roadmap across messaging, creative and audience using historical data as a guide.
Support the business by reporting on existing KPIs and identifying future growth opportunities via data insights and analyses.
Nurture and mentor a talented set of direct reports to maximize their own potential
10-12 years marketing experience across DTC brands, paid and organic search, paid social and digital advertising, personalized communications, across both web and mobile
Experience managing multi-functional in-house teams and external agencies
Analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
Can combine these deep analytical skills with consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
Have excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
Highly detail oriented and able to re-prioritize based on changing business needs
Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
How you are benefited
High quality health insurance: As an employee at Elysium you'll be able to pick between several medical, dental, and vision plans. All choices include healthcare support, on-demand primary care, and virtual support.
Flexible vacation: Hard work requires time off to rest and recharge. Elysium employees take vacation at their discretion (in consultation with their managers)
Monthly wellness reimbursement credit: Can be used towards gym memberships, therapy, massages, yoga, etc.
Professional Development: Team members are granted a stipend per year for continuing education expenses.