Head of Global Corporate Marketing

Intercom   •  

San Francisco, CA

Industry: Technology

  •  

8 - 10 years

Posted 141 days ago

This job is no longer available.

What will I be doing? ?

  • Lead the PR and corporate communications, experiential marketing, social media marketing and analyst relationship teams to build the brand and tell the company story globally.
  • Successfully promote the company and its customers through traditional, digital, social media and content marketing channels to deliver epic public and analyst relations programs.
  • Collaborate with product marketing, comms, content marketing, and demand generation teams to drive key campaigns.
  • Define the Marketing Communications vision and strategy.
  • Act as an advocate for bold and creative thinking, constantly encouraging teams to go beyond the status quo
  • Manage and lead an experienced global marketing communications team to deliver breakthrough PR across business and trade press.
  • Operate an influencer and social media marketing plan that expands Intercom’s reach and recognition and educates the market.
  • Serve as company spokesperson as needed for certain media, analyst and public speaking engagements.
  • Oversee global event strategy including brand conference, industry events, and partner events.
  • Own corporate marketing communication in terms of corporate positioning, brand management, corporate content management, media, investors and analysts relations.

What skills do I need? ?

  • 8+ years of corporate marketing and communications experience most of which has been in a B2B environment.
  • Experience leading and managing marketing teams.
  • Demonstrated expertise in driving brand awareness and establishing a corporate voice.
  • Successful track record of building and leading communications, brand and content strategy globally.
  • Experience across public and analyst relations, brand development, creative, multimedia, social media and thought leadership campaigns.
  • Proven track record in creating innovative and targeted brand campaigns and programs that generate results.
  • High familiarity of cultural marketing trends in creative, media, digital and social.
  • Proven ability to strategically plan, create and implement marketing plans and brand creative briefs.
  • Experience working with C-suite leadership and managing executive communications.
  • Must be able to collaborate with multiple internal teams to achieve brand objective.